Freshworks vs Insightly
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Freshworks is the stronger AI pick in CRM: it has a visibility score of 18 versus 1.1 for Insightly, and ranks ahead in 100% of the answers that name both.
Choose Freshworks if…
- You want the brand AI engines rank higher (18 vs 1.1)
- You need ISO 27001 or ISO 27701 or PCI DSS coverage
- You prefer a larger, established vendor (5,000+ employees)
- Affordable pricing and good value
Choose Insightly if…
- AI answers describe it more positively (43% vs 26% positive)
- You need GDPR or CCPA or HIPAA coverage
- Excellent for project-based services and analytics
- Powerful pipeline management with a lighter implementation footprint
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Freshworks | Insightly |
|---|---|---|
| Visibility score | 18% | 1.1% |
| Change vs last week | up+2.6% | down−0.9% |
| Rank in CRM | #6 | #31 |
| Share of voice | 5.9% | 0.7% |
| Mentions this run | 28 | 3 |
| Positive in AI answers | 26% | 43% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Freshworks +2.5999999999999996pp · Insightly −0.8999999999999999pp over 1 weekly runs.
Engine by engine
Freshworks leads on 3 of 3 engines
Head to head in AI answers
2 engine answers name both brands
| Prompt | Engine | Freshworks | Insightly |
|---|---|---|---|
| Alternatives to the most popular CRM | Perplexity | #6 | #9 |
| Which CRM offers a free trial? | Perplexity | #2 | #7 |
Features, pricing & fit
| Dimension | Freshworks | Insightly |
|---|---|---|
| Pricing model | — | Per seat |
| Entry price | — | $29 per seat / mo |
| Free plan | — | No · 14-day trial |
| Deployment | Cloud | Cloud |
| Integrations | — | 2000+ |
| Compliance | SOC 2 Type II, ISO 27001, ISO 27701, PCI DSS | SOC 2 Type II, GDPR, CCPA, HIPAA |
| Founded | 2010 | 2009 |
| Headquarters | San Mateo, California, United States | San Francisco, California, United States |
| Employees | 5,000+ | 51–200 |
| Funding | IPO | Series C · $38M raised |
| Best for | — | Mid-market and fast-growing companies wanting an affordable, customizable CRM with marketing and service modules |
Plans side by side
Freshworks
Pricing not available.
Insightly
Pros and cons
Themes from the AI answers that mention each brand
Freshworks
- Affordable pricing and good value
- Free tier or free trial available
- Intuitive, easy-to-use interface
- Fast deployment and quick time-to-value
- Strong AI and automation features
- Per-minute charges for advanced calling features
Insightly
- Excellent for project-based services and analytics
- Powerful pipeline management with a lighter implementation footprint
- Free plan with CRM and basic project management
- Best for combined sales and project delivery
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Freshworks vs Insightly”, https://slateindex.ai/compare/freshworks-vs-insightly, data of Nov 3, 2026. Licence: CC BY 4.0.