FullStory vs Kissmetrics
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
FullStory is the stronger AI pick in Product Analytics: it has a visibility score of 9.1 versus 3.3 for Kissmetrics, and ranks ahead in 0% of the answers that name both.
Choose FullStory if…
- You want the brand AI engines rank higher (9.1 vs 3.3)
- You need SOC 2 Type II or SOC 3 or ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or ISO 42001 coverage
- You prefer a larger, established vendor (501–1,000 employees)
- Flat tiers pricing suits your budget better than usage-based
Choose Kissmetrics if…
- AI answers describe it more positively (25% vs 19% positive)
- Usage-based pricing suits your budget better than flat tiers
- Self-serve or free-start plans
- 20% discount offered, including with annual billing
AI visibility side by side
Latest weekly run · Nov 3
| Metric | FullStory | Kissmetrics |
|---|---|---|
| Visibility score | 9.1% | 3.3% |
| Change vs last week | up+0.1% | up+0.7% |
| Rank in Product Analytics | #9 | #13 |
| Share of voice | 3.8% | 0.9% |
| Mentions this run | 19 | 5 |
| Positive in AI answers | 19% | 25% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
FullStory +0.1999999999999993pp · Kissmetrics +0.6999999999999997pp over 1 weekly runs.
Engine by engine
FullStory leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | FullStory | Kissmetrics |
|---|---|---|---|
| What are the best Product Analytics tools in 2026? | ChatGPT | #13 | #12 |
Features, pricing & fit
| Dimension | FullStory | Kissmetrics |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | Contact sales | Free; paid from $99 / mo |
| Free plan | Yes | Yes |
| Compliance | SOC 2 Type II, SOC 3, ISO 27001, ISO 27017, ISO 27018, ISO 27701, ISO 42001 | — |
| Support | Onboarding with Fullstory specialists, Professional services: Insights+ consulting and Data+ configuration, Advantage Subscription expert guidance | Book a 20-minute session where the team sets up the tracking with you |
| Founded | 2014 | 2008 |
| Headquarters | Atlanta, GA, United States | San Francisco, CA |
| Employees | 501–1,000 | 11–50 |
| Funding | Series C (one source: $32M led by Stripes) | Series B |
| Best for | Product, UX, and growth teams | Marketers and decision-makers who want to know which campaigns brought the customers who paid |
Plans side by side
Pros and cons
Themes from the AI answers that mention each brand
FullStory
- session replay and UX friction analysis
- combines quantitative and qualitative data
- digital experience intelligence and qualitative debugging
- frequently recommended by analysts and industry lists
- useful heatmaps and session recordings
Kissmetrics
- Self-serve or free-start plans
- 20% discount offered, including with annual billing
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “FullStory vs Kissmetrics”, https://slateindex.ai/compare/fullstory-vs-kissmetrics, data of Nov 3, 2026. Licence: CC BY 4.0.