FullStory alternatives: top competitors compared
Named alongside FullStory
AmplitudeBest forProduct teams that want analytics, experimentation and AI-driven insights in one platform, from early-stage startups on the free plan to large enterprises.93% of FullStory answersMixpanelBest forProduct, growth, and data teams who want to answer questions about user behavior without writing SQL or waiting on engineering83% of FullStory answersPostHogBest forProduct engineers, product managers, growth engineers and founders who want analytics, session replay, flags and experiments in one platform.77% of FullStory answersHeapBest forProduct and growth teams that want complete user behavior data without engineering-led event tagging63% of FullStory answers
Data from SlateIndex weekly runs
FullStory has a visibility score of 9.1 in Product Analytics, #9 of 30. AI answers that name FullStory most often also name these 4.
Quick reference
| Alternative | Best for | Starting price | Visibility | Key differentiator |
|---|---|---|---|---|
| Amplitude | Product teams that want analytics, experimentation and AI-driven insights in one platform, from early-stage startups on the free plan to large enterprises. | Contact sales | 79.4% | One platform spanning analytics, session replay, experimentation, feedback and AI agents, built on a Behavioral Graph database made for behavioral queries. |
| Mixpanel | Product, growth, and data teams who want to answer questions about user behavior without writing SQL or waiting on engineering | Contact sales | 77% | Product analytics that anyone on the team can use without SQL |
| PostHog | Product engineers, product managers, growth engineers and founders who want analytics, session replay, flags and experiments in one platform. | Contact sales | 56.6% | Many product tools in one platform, each with a free monthly tier and usage-based pricing. |
| Heap | Product and growth teams that want complete user behavior data without engineering-led event tagging | Contact sales | 36.1% | Captures every user interaction automatically and uses data science to surface issues the team was not already tracking |
Alternative 1
Amplitude vs FullStory →Amplitude
Amplitude suits product teams that want analytics, experimentation and AI-driven insights in one platform, from early-stage startups on the free plan to large enterprises..
Quick facts
- Contact sales · usage-based
- Free plan available
- 79.4% visibility score · #1 in Product Analytics
- 159+ native integrations
Key features
- Amplitude Analytics — Product and web analytics with AI-powered analysis, dashboards and cohorts.
- Session Replay — Recordings of web and mobile sessions with data masking and search.
- Feature Experimentation — Feature flags and A/B/n tests for product releases.
- Web Experimentation — Visual experiment editor for testing web pages.
Amplitude vs FullStory
| Dimension | Amplitude | FullStory |
|---|---|---|
| Visibility score | 79.4% | 9.1% |
| Pricing model | Usage-based | Flat tiers |
| Entry price | Contact sales | Contact sales |
| Free plan | Yes | Yes |
| Trial | Free plan available | Free plan available |
Pros
- deep behavioral analytics
- industry-standard, leading product analytics platform
- strong for enterprise scalability and data governance
- generous free tier
- combines analytics with experimentation and session replays
Cons
- steep pricing at enterprise scale
- requires custom quotes for paid plans
Alternative 2
Mixpanel vs FullStory →Mixpanel
Mixpanel suits product, growth, and data teams who want to answer questions about user behavior without writing SQL or waiting on engineering.
Quick facts
- Contact sales · usage-based
- Free plan available
- 77% visibility score · #2 in Product Analytics
Key features
- Product Analytics — Self-serve analysis of user behavior with insights, funnels, retention, and flows reports.
- Web Analytics — Tracks and improves website performance.
- Mobile Analytics — Analyzes and refines mobile apps.
- Session Replay — Watches user journeys with AI-assisted search across replays and heatmaps.
Mixpanel vs FullStory
| Dimension | Mixpanel | FullStory |
|---|---|---|
| Visibility score | 77% | 9.1% |
| Pricing model | Usage-based | Flat tiers |
| Entry price | Contact sales | Contact sales |
| Free plan | Yes | Yes |
| Trial | Free plan available | Free plan available |
Pros
- Fast setup and clean, intuitive interface
- Event-based behavioral and product analytics
- Strong funnel and retention reporting
- Transparent, self-serve, usage-based pricing
- Free tier and low-cost paid plans
Cons
- Steep enterprise pricing
Alternative 3
PostHog vs FullStory →PostHog
PostHog suits product engineers, product managers, growth engineers and founders who want analytics, session replay, flags and experiments in one platform..
Quick facts
- Contact sales · usage-based
- Free plan available
- 56.6% visibility score · #3 in Product Analytics
- 926+ native integrations
Key features
- Product Analytics — Autocapture, funnels, retention, user paths and SQL queries on product usage.
- Session Replay — Recorded user sessions used to find UX issues and explain behavior in analytics.
- Error Tracking — Exceptions and stack traces grouped into issues with full context.
- Feature Flags — Roll out features to specific users or groups.
PostHog vs FullStory
| Dimension | PostHog | FullStory |
|---|---|---|
| Visibility score | 56.6% | 9.1% |
| Pricing model | Usage-based | Flat tiers |
| Entry price | Contact sales | Contact sales |
| Free plan | Yes | Yes |
| Trial | Free plan available | Free plan available |
Pros
- Open-source, developer-first platform
- All-in-one bundle of analytics, session replay, feature flags and A/B testing
- Transparent, public pay-as-you-go pricing
- Generous free tier for small teams
- Strong adoption and best value for startups
Cons
- Pricing often requires sales-assisted quotes
Alternative 4
Heap vs FullStory →Heap
Heap suits product and growth teams that want complete user behavior data without engineering-led event tagging.
Quick facts
- Contact sales · usage-based
- Free plan available
- 36.1% visibility score · #4 in Product Analytics
- 100+ native integrations
Key features
- Heap Product Analytics — Automatic capture of user behavior on web and mobile for funnels, journeys, retention and segmentation.
- Sense — Contentsquare's AI assistant, included in paid Heap plans, for getting started with analytics.
- Session Replay — Add-on that shows the session behind a user action to explain why it happened.
- Heap Illuminate — Data science capabilities that alert teams to friction and opportunity in the digital experience.
Heap vs FullStory
| Dimension | Heap | FullStory |
|---|---|---|
| Visibility score | 36.1% | 9.1% |
| Pricing model | Usage-based | Flat tiers |
| Entry price | Contact sales | Contact sales |
| Free plan | Yes | Yes |
| Trial | Free plan available | Free plan available |
Pros
- Automatic event capture (autocapture)
- Retroactive analysis without a predefined tracking plan
- Reduced manual instrumentation and faster implementation
- Links product analytics with UX and digital-experience analytics
- Free tier available
Cons
- Paid pricing largely quote-based, not published
- Free plan limited to about 10,000 monthly sessions
How to choose
Match the pricing model to your cost driver: headcount, usage or features.
| Platform | Pricing model | Starting price |
|---|---|---|
| FullStory | Flat tiers | Contact sales |
| Amplitude | Usage-based | Contact sales |
| Mixpanel | Usage-based | Contact sales |
| PostHog | Usage-based | Contact sales |
| Heap | Usage-based | Contact sales |
More alternatives
Ranked by how often AI answers name them alongside FullStory in the latest weekly run.