Amplitude vs FullStory

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Amplitude is the stronger AI pick in Product Analytics: it has a visibility score of 79.4 versus 9.1 for FullStory, and ranks ahead in 84% of the answers that name both.

Choose Amplitude if…

You want the brand AI engines rank higher (79.4 vs 9.1)
AI answers describe it more positively (47% vs 19% positive)
You need GDPR or CCPA or HIPAA or EU-US Data Privacy Framework (self-certified) coverage
Usage-based pricing suits your budget better than flat tiers

Choose FullStory if…

You need SOC 3 or ISO 27701 or ISO 42001 coverage
Flat tiers pricing suits your budget better than usage-based
session replay and UX friction analysis
combines quantitative and qualitative data

AI visibility side by side

Latest weekly run · Nov 3

Metric	Amplitude	FullStory
Visibility score	79.4%	9.1%
Change vs last week	up+2.7%	up+0.1%
Rank in Product Analytics	#1	#9
Share of voice	16.4%	3.8%
Mentions this run	76	19
Positive in AI answers	47%	19%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Amplitude +2.700000000000003pp · FullStory +0.1999999999999993pp over 1 weekly runs.

Engine by engine

Amplitude leads on 3 of 3 engines

ChatGPT

78.9%

7.8%

AI Mode

80.2%

5.4%

Perplexity

79.3%

14.1%

AmplitudeFullStory

Head to head in AI answers

19 engine answers name both brands

16Amplitude ranked higher

3FullStory ranked higher

Prompt	Engine	Amplitude	FullStory
What is a product analytics tool and when does a company need one?	Perplexity	#3	#2
How do I choose a product analytics tool for a mid-market team?	AI Mode	#5	#3
How do I choose a product analytics tool for a mid-market team?	Perplexity	#1	#5
What features matter most in a product analytics tool?	Perplexity	#4	#7
What should a product analytics tool integrate with?	ChatGPT	#10	#2
What are the best Product Analytics tools in 2026?	ChatGPT	#1	#13
What are the best Product Analytics tools in 2026?	Perplexity	#1	#7
Top product analytics tool options for B2B SaaS companies	ChatGPT	#1	#8
Top product analytics tool options for B2B SaaS companies	Perplexity	#2	#8
Best product analytics tool for enterprise	AI Mode	#1	#7
Best product analytics tool for enterprise	Perplexity	#1	#6
Compare the leading Product Analytics platforms	ChatGPT	#1	#9

Features, pricing & fit

Dimension	Amplitude	FullStory
Pricing model	Usage-based	Flat tiers
Entry price	Contact sales	Contact sales
Free plan	Yes	Yes
Deployment	Cloud-hosted on AWS, with US and EU data centers.	—
Integrations	159+	—
Compliance	SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, GDPR, CCPA, HIPAA, EU-US Data Privacy Framework (self-certified)	SOC 2 Type II, SOC 3, ISO 27001, ISO 27017, ISO 27018, ISO 27701, ISO 42001
Support	Online support, Access to community and education resources, Customer success and assigned account manager on Enterprise, Professional services	Onboarding with Fullstory specialists, Professional services: Insights+ consulting and Data+ configuration, Advantage Subscription expert guidance
Founded	2012	2014
Headquarters	San Francisco, California, US	Atlanta, GA, United States
Employees	501–1,000	501–1,000
Funding	Series C · $336M raised	Series C (one source: $32M led by Stripes)
Best for	Product teams that want analytics, experimentation and AI-driven insights in one platform, from early-stage startups on the free plan to large enterprises.	Product, UX, and growth teams