FullStory

Intelligent digital experiences. Powered by human context.

Product AnalyticsAtlanta, GA, United States501–1,000 employeesFounded 2014

#9 of 30 in Product Analytics 19% positive in AI answers

Track this brand Visit website Compare alternatives

Visibility score

9.1%

+0.1% vs last week

Weekly run · Nov 3

Data collected Nov 3, 2026·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run Nov 9, 2026

FullStory ranks #9 of 30 in Product Analytics with an AI visibility score of 9.1 (SlateIndex, Nov 3, 2026).
FullStory's visibility rose 0.1 points since the previous weekly run.
FullStory is most visible on Perplexity (14.1) and least on Google AI Mode (5.4).
AI engines name FullStory in 19 of the 60 Product Analytics buyer prompts SlateIndex tracks.
amplitude.com is the source AI engines cite most in answers about FullStory, with 15 citations.

About

Company details for FullStory

Fullstory automatically captures every user interaction in web and mobile experiences, so businesses and their AI agents can find friction and fix problems in digital products. Its products cover customer journey analytics, employee experience through Fullstory Workforce, and data activation through Fullstory Anywhere. The company is headquartered in Atlanta, Georgia. It ranks #9 of 30 in Product Analytics on SlateIndex and has a visibility score of 9.1 in the latest weekly run.

Founded in 2014 and headquartered in Atlanta, GA, United States, the company employs 501–1,000 people. Its differentiator: automatically captures every user interaction, with Fullcapture processing behavioral data on the server without affecting site or app performance.

Website: fullstory.com
Categories: Product Analytics, Web Analytics
Company size: 501–1,000 employees
Headquarters: Atlanta, GA, United States
Founded: 2014
Company type: Private, venture-backed
Funding: Series C (one source: $32M led by Stripes)
Pricing: Contact sales · flat tiers
Free trial: Free plan available
Platforms: Web, Mobile apps
Compliance: SOC 2 Type II, SOC 3, ISO 27001, ISO 27017, ISO 27018, ISO 27701, ISO 42001
Support: Onboarding with Fullstory specialists, Professional services: Insights+ consulting and Data+ configuration, Advantage Subscription expert guidance

Twitter · twitter.com/fullstory LinkedIn · linkedin.com/company/fullstory YouTube · youtube.com/@FullstoryInc

Read from linkedin.com, fullstory.com, g2.com, twitter.com, trust.fullstory.com, globalventuring.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 3 · next run Nov 9

Visibility score

9.1%

across Product Analytics answers, weighted by position

ChatGPT7.8%

AI Mode5.4%

Perplexity14.1%

Change

+0.1%

vs last week’s run

Category rank

#9 of 30

in Product Analytics

Mentions

in this week’s run

Share of voice

3.8%

of AI mentions in Product Analytics

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now9.1%

30-day changeup+0.1999999999999993pp

High · low9.1% · 8.9%

Rank#11 → #9

Compare in

FullStory gained 0.2 points over 1 weekly run in Product Analytics. Amplitude leads the category at 79.4%.

Media

Website and product screenshots for FullStory

All media

Home page

Pricing page

AI mentions & citations

Recent answers that name FullStory

All prompts

What should a product analytics tool integrate with?

ChatGPT · run of Nov 3

How do I choose a product analytics tool for a mid-market team?

Session Replay & Heatmaps: Tools that combine quantitative data (events/funnels) with qualitative data (session replays) save mid-market teams from buying separate tools like Hotjar or FullStory.

Google AI Mode · run of Nov 3

How do I choose a product analytics tool for a mid-market team?

FullStory or similar replay-focused tools: Consider when understanding UX friction and individual user journeys is as important as aggregate product metrics.

Perplexity · run of Nov 3

Best product analytics tool for enterprise

Perplexity · run of Nov 3

Compare the leading Product Analytics platforms

Choose FullStory or LogRocket when the central problem is understanding UX friction or reproducing frontend issues.

Perplexity · run of Nov 3

Alternatives to the most popular product analytics tool

Choose FullStory or Contentsquare if understanding UX problems matters more than traditional product metrics.

Perplexity · run of Nov 3

Which Product Analytics vendors do analysts recommend?

FullStory or LogRocket — useful when session replay, friction analysis, and debugging are central requirements rather than secondary features.

Perplexity · run of Nov 3

Best product analytics tool for enterprise

Quantum Metric or FullStory — Best for enterprise digital experience & session replay .

Google AI Mode · run of Nov 3

Products & features

What FullStory sells

Fullstory Analytics

Behavioral analytics for product, UX and growth teams across mobile and web.

Fullstory Workforce

Optimizes internal tools and workflows to improve employee experience and IT support.

Fullstory Anywhere

Activates behavioral data in a data warehouse or cloud storage and across the tech stack.

Fullcapture

Automatic capture of every user interaction on web and mobile apps.

StoryAI

AI agents that answer questions from behavioral data and investigate issues.

Guides and Surveys

In-product guides, product tours, NPS and surveys.

Fullstory MCP

Access to Fullstory behavioral data through the Model Context Protocol for AI agents.

Strengths engines cite

session replay and UX friction analysis
combines quantitative and qualitative data
digital experience intelligence and qualitative debugging
frequently recommended by analysts and industry lists
useful heatmaps and session recordings

Target market & buyers

Enterprise businesses in retail, travel, financial services, gaming and SaaS

Notable customers include Klarna, Chipotle, Pizza Hut, Finicity, YankeeCandle, VividSeats, ServiceTitan, Addison Lee.

Industry	Primary use case
Retail	Fixing cart and checkout friction that costs sales
FinServ	Personalizing financial journeys and accelerating risk investigations
Gaming	Engaging players in real time and using fraud signals
SaaS	Fixing sign-up friction, boosting adoption and spotting churn early

Funding & recent developments

Funding

Round	Year	Amount
Seed	2014	$2M
Series A (led by Kleiner Perkins, Google Ventures participating)	2015	$9M
Series C (one source: $10M, post-money valuation near $100M)	2020	$10M
Series D (led by Permira growth fund, Kleiner Perkins, GV, Stripes, Dell Technologies Capital, Salesforce Ventures, Glyn	2021	$103M
Round type unknown (SEC Form D filing)	2022	$25M
Series C (one source: $32M led by Stripes)	—	$32M

Latest known round	Total raised
Series C (one source: $32M led by Stripes)	—

Recent developments

Oct 2026CompanyReleased 2026 Digital Experience Benchmark Report
Released the 2026 benchmark report, with the dataset available via Model Context Protocol.
Sep 2026CompanyReported H1 FY27 multi-product ARR growth
Reported multi-product ARR growth above 100% year over year in H1 FY27.
Jul 2026PartnershipNamed Snowflake Select Partner
Named a Snowflake Select Partner and launched Agentic Session Review.
Jun 2026ProductLaunched Fullstory MCP, StoryAI Agents and Workflow Intelligence
Launched three solutions: Fullstory MCP, StoryAI Agents and Workflow Intelligence.
Feb 2026ProductLaunched Guides and Surveys
Launched Guides and Surveys from the Usetiful acquisition.

Competitive landscape

How FullStory compares with its top three alternatives

All alternatives

FullStory most often appears alongside Amplitude, Mixpanel, PostHog in AI answers.

vsFullStory vs Amplitude9.1% vs 79.4% visibility · Amplitude leadsFull comparison vsFullStory vs Mixpanel9.1% vs 77% visibility · Mixpanel leadsFull comparison vsFullStory vs PostHog9.1% vs 56.6% visibility · PostHog leadsFull comparison

Brand	Visibility	Share of voice	vs last week	Starting price
FullStory	9.1%	3.8%	up+0.1%	Free plan
Amplitude	79.4%	16.4%	up+2.7%	Free plan
Mixpanel	77%	16%	up+2.4%	Free plan
PostHog	56.6%	14.1%	up+1.2%	Free plan
Heap	36.1%	11.1%	up+9.1%	Free plan