GhostThe best open source blog & newsletter platform
vs
UserlistAdvanced Email Automation for Product Marketers
Comparison · Email Marketing · weekly run Nov 2
Ghost vs Userlist
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Userlist is the stronger AI pick in Email Marketing: it has a visibility score of 1.2 versus 0 for Ghost.
Choose Ghost if…
- You prefer a larger, established vendor (11–50 employees)
- Flat tiers pricing suits your budget better than usage-based
Choose Userlist if…
- You want the brand AI engines rank higher (1.2 vs 0)
- Usage-based pricing suits your budget better than flat tiers
- Recommended as a top choice on B2B SaaS shortlists
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Ghost | Userlist |
|---|---|---|
| Visibility score | 0% | 1.2% |
| Change vs last week | New | New |
| Rank in Email Marketing | #47 | #32 |
| Share of voice | 0% | 0.4% |
| Mentions this run | 0 | 2 |
| Positive in AI answers | — | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Ghost 0pp · Userlist 0pp over 0 weekly runs.
Engine by engine
Userlist leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
GhostUserlist
Head to head in AI answers
0 engine answers name both brands
0Ghost ranked higher
0Userlist ranked higher
Features, pricing & fit
| Dimension | Ghost | Userlist |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | $18 / mo | Contact sales |
| Free plan | No | No · 14-day trial |
| Deployment | Self-hosted open source software, or the managed Ghost(Pro) cloud service | — |
| Integrations | 8000+ | — |
| Support | Help center, Community forum, Email support, Priority support on Business plan | Email support at support@userlist.com, Discovery demo and 60-minute roadmapping session for new accounts, Group training for the team on Professional, Dedicated account manager and monthly review calls on Enterprise |
| Founded | 2013 | 2017 |
| Headquarters | New York City, NY, United States | Atlanta, Georgia, United States |
| Employees | 11–50 | 1–10 |
| Funding | Kickstarter campaign | Pre-seed from 21 angel investors |
| Best for | Solo bloggers, newsletter writers and independent publishers who want to own their audience and revenue | Growing B2B SaaS companies that need to onboard, engage and nurture both customers and marketing leads, especially where accounts have several users. |
Plans side by side
Ghost
Starter$18month, billed yearly
Publisher$29month, billed yearly
Business$199month, billed yearly
CustomCustom
Userlist
BasicCustommonth, 10,000 users included; $10/month for each additional 1,000 users
ProfessionalCustommonth, 10,000 users included; $12/month for each additional 1,000 users
EnterpriseCustomcontact sales
Pros and cons
Themes from the AI answers that mention each brand
Ghost
Profile in progress.
Userlist
- Recommended as a top choice on B2B SaaS shortlists
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Ghost vs Userlist”, https://slateindex.ai/compare/ghost-vs-userlist, data of Nov 2, 2026. Licence: CC BY 4.0.