GlassboxAI-powered customer intelligence insights for proactive, preventive and secure digital customer experiences.

HotjarHotjar is now Contentsquare: heatmaps, recordings and surveys.

Comparison · Web Analytics · weekly run Nov 2

Glassbox vs Hotjar

Which one do AI engines recommend, and how do they differ on price, fit and features?

Track both brands

The short answer

Hotjar is the stronger AI pick in Web Analytics: it has a visibility score of 4.9 versus 4.4 for Glassbox, and ranks ahead in 0% of the answers that name both.

Choose Glassbox if…

AI answers describe it more positively (83% vs 6% positive)
You need SOC 2 Type II or ISO 42001 or CSA STAR Level 1 coverage
Strong enterprise performer blending quantitative analytics with qualitative context
Analysts frequently recommend it for combining event data with session replays

Choose Hotjar if…

You want the brand AI engines rank higher (4.9 vs 4.4)
You need ISO 27018 or SOC 2 Type 2 coverage
Session replay and heatmaps for behavior analysis
Combines visual behavior with quantitative and feedback data

AI visibility side by side

Latest weekly run · Nov 2

Metric	Glassbox	Hotjar
Visibility score	4.4%	4.9%
Change vs last week	New	New
Rank in Web Analytics	#17	#15
Share of voice	1.2%	1.9%
Mentions this run	6	10
Positive in AI answers	83%	6%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Glassbox 0pp · Hotjar 0pp over 0 weekly runs.

Engine by engine

Hotjar leads on 2 of 3 engines

ChatGPT

4.8%

4.6%

AI Mode

3.7%

Perplexity

4.6%

5.2%

GlassboxHotjar

Head to head in AI answers

1 engine answers name both brands

1Glassbox ranked higher

0Hotjar ranked higher

Prompt	Engine	Glassbox	Hotjar
Which Web Analytics vendors do analysts recommend?	Perplexity	#11	#13

Features, pricing & fit

Dimension	Glassbox	Hotjar
Pricing model	—	Usage-based
Entry price	—	Free; paid from $39 / mo
Free plan	—	Yes
Deployment	Single-tenant cloud on AWS or Microsoft Azure, and multi-tenant cloud.	—
Integrations	—	10+
Compliance	SOC 2 Type II, ISO 27001, ISO 27017, ISO 27701, ISO 42001, CSA STAR Level 1	ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type 2
Support	—	AI-powered support on the free plan, Priority support on Pro and Enterprise, Community, Education
Founded	2010	—
Headquarters	London, United Kingdom	—
Employees	201–500	—
Funding	Minority investment from Poalim Equity · $70M raised	—
Best for	Highly regulated enterprises, such as financial services organisations, that need digital experience analytics with security and compliance.	Midsize and SMB businesses that want heatmaps, session recordings and surveys in one product experience platform.

Plans side by side

Glassbox

Pricing not available.

Hotjar

Free$0forever

Growth$39month, billed yearly ($49 billed monthly); from 7k monthly sessions

ProCustomcustom

EnterpriseCustomcustom

Hotjar pricing

Pros and cons

Themes from the AI answers that mention each brand

Glassbox

Strong enterprise performer blending quantitative analytics with qualitative context
Analysts frequently recommend it for combining event data with session replays
Exceptionally high user ratings, around 4.8 to 4.9 out of 5 on G2
Deep customer journey mapping and session playback
Highest review rating among established web analytics tools