Guru vs Make

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Guru is the stronger AI pick in Knowledge Management: it has a visibility score of 29.9 versus 14.4 for Make, and ranks ahead in 60% of the answers that name both.

Choose Guru if…

You want the brand AI engines rank higher (29.9 vs 14.4)
AI answers describe it more positively (56% vs 41% positive)
You need HIPAA or GxP or EU-U.S. Data Privacy Framework or Swiss-U.S. Data Privacy Framework or Microsoft 365 Certification or Google CASA coverage
Verified, trusted company knowledge

Choose Make if…

You need more native integrations (3500+ vs 100+)
You need SOC 3 or ISO 27001 coverage
You prefer a larger, established vendor (201–500 employees)
Free tier with 1,000 credits per month

AI visibility side by side

Latest weekly run · Nov 3

Metric	Guru	Make
Visibility score	29.9%	14.4%
Change vs last week	New	New
Rank in Knowledge Management	#3	#7
Share of voice	8%	3.1%
Mentions this run	43	17
Positive in AI answers	56%	41%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Guru 0pp · Make 0pp over 0 weekly runs.

Engine by engine

Guru leads on 3 of 3 engines

ChatGPT

34.1%

23.7%

AI Mode

29.3%

10%

Perplexity

26.5%

9.6%

GuruMake

Head to head in AI answers

10 engine answers name both brands

6Guru ranked higher

4Make ranked higher

Prompt	Engine	Guru	Make
What is a knowledge management tool and when does a company need one?	ChatGPT	#5	#1
How do I choose a knowledge management tool for a mid-market team?	Perplexity	#5	#10
What is the difference between a knowledge management tool and Project Management?	ChatGPT	#5	#1
What are the best Knowledge Management tools in 2026?	ChatGPT	#4	#7
What are the best Knowledge Management tools in 2026?	AI Mode	#1	#3
Best knowledge management tool for enterprise	Perplexity	#5	#9
Compare the leading Knowledge Management platforms	ChatGPT	#5	#10
Is 360Learning a good knowledge management tool?	ChatGPT	#3	#2
Is 360Learning a good knowledge management tool?	AI Mode	#4	#5
What are the pros and cons of Atlassian Confluence?	ChatGPT	#5	#3

Features, pricing & fit

Dimension	Guru	Make
Pricing model	Flat tiers	—
Entry price	Contact sales	—
Free plan	No	—
Deployment	AWS-hosted cloud service	Cloud, hosted on Amazon AWS
Integrations	100+	3500+
Compliance	SOC 2 Type II, HIPAA, GxP, GDPR, EU-U.S. Data Privacy Framework, Swiss-U.S. Data Privacy Framework, Microsoft 365 Certification, Google CASA	GDPR, SOC 2 Type II, SOC 3, ISO 27001
Support	Dedicated solution engineers, AI and knowledge management strategy team, Integration setup and rollout support, Ongoing optimization reviews	Help center, Community forum, 24/7 support on Enterprise plans, Dedicated support team on Enterprise plans
Founded	2013	2012
Headquarters	Philadelphia, Pennsylvania	Prague, Czech Republic
Employees	51–200	201–500
Funding	Series C · $70M raised	—
Best for	Organizations in regulated or accuracy-sensitive industries that need governed, verified knowledge for both staff and AI tools.	Teams and organizations deploying AI and automation across the business, from a single department to company-wide.