Guru vs Membrain

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Membrain is the stronger AI pick in Sales Enablement: it has a visibility score of 1.4 versus 0.7 for Guru, and ranks ahead in 0% of the answers that name both.

Choose Guru if…

You need SOC 2 Type II or HIPAA or GxP or GDPR or EU-U.S. Data Privacy Framework or Swiss-U.S. Data Privacy Framework or Microsoft 365 Certification or Google CASA coverage
You prefer a larger, established vendor (51–200 employees)
Flat tiers pricing suits your budget better than per seat
Verified, trusted company knowledge

Choose Membrain if…

You want the brand AI engines rank higher (1.4 vs 0.7)
You need SOC 2 Type 1 coverage
Per seat pricing suits your budget better than flat tiers

AI visibility side by side

Latest weekly run · Nov 2

Metric	Guru	Membrain
Visibility score	0.7%	1.4%
Change vs last week	New	New
Rank in Sales Enablement	#36	#29
Share of voice	0.3%	0.3%
Mentions this run	2	2
Positive in AI answers	56%	—

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Guru 0pp · Membrain 0pp over 0 weekly runs.

Engine by engine

Membrain leads on 2 of 3 engines

ChatGPT

0.9%

AI Mode

Perplexity

3.1%

GuruMembrain

Head to head in AI answers

1 engine answers name both brands

1Guru ranked higher

0Membrain ranked higher

Prompt	Engine	Guru	Membrain
Official website of the top sales enablement platform vendors	ChatGPT	#13	#15

Features, pricing & fit

Dimension	Guru	Membrain
Pricing model	Flat tiers	Per seat
Entry price	Contact sales	$49 per seat / mo
Free plan	No	No
Deployment	AWS-hosted cloud service	Cloud-based
Integrations	100+	—
Compliance	SOC 2 Type II, HIPAA, GxP, GDPR, EU-U.S. Data Privacy Framework, Swiss-U.S. Data Privacy Framework, Microsoft 365 Certification, Google CASA	SOC 2 Type 1
Support	Dedicated solution engineers, AI and knowledge management strategy team, Integration setup and rollout support, Ongoing optimization reviews	Help Center, Services & Training, Ongoing support
Founded	2013	2012
Headquarters	Philadelphia, Pennsylvania	Stockholm, Sweden
Employees	51–200	11–50
Funding	Series C · $70M raised	Additional business angels (Bengt Nilsson and Thomas Rogalin)
Best for	Organizations in regulated or accuracy-sensitive industries that need governed, verified knowledge for both staff and AI tools.	Complex B2B sales organizations that want their sales process, playbooks and coaching built into the CRM.