HeapBetter Insights. Faster.
vs
HockeyStackThe Command Center for B2B Revenue Teams.
Comparison · Web Analytics · weekly run Nov 2
Heap vs HockeyStack
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Heap is the stronger AI pick in Web Analytics: it has a visibility score of 3.3 versus 2.1 for HockeyStack, and ranks ahead in 0% of the answers that name both.
Choose Heap if…
- You want the brand AI engines rank higher (3.3 vs 2.1)
- You need SOC 2 Type II or GDPR compliant or CCPA compliant or ISO 27001 or ISO 27701 or ISO 27017 or ISO 27018 coverage
- Automatic event capture (autocapture)
- Retroactive analysis without a predefined tracking plan
Choose HockeyStack if…
- Connects marketing touchpoints to product usage, revenue, and churn data
- Built specifically for B2B SaaS
- Does not require a large data engineering team
- Suited to connecting campaigns to pipeline and closed-won revenue
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Heap | HockeyStack |
|---|---|---|
| Visibility score | 3.3% | 2.1% |
| Change vs last week | New | New |
| Rank in Web Analytics | #20 | #25 |
| Share of voice | 1.8% | 0.6% |
| Mentions this run | 9 | 3 |
| Positive in AI answers | 15% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Heap 0pp · HockeyStack 0pp over 0 weekly runs.
Engine by engine
Heap leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
HeapHockeyStack
Head to head in AI answers
1 engine answers name both brands
0Heap ranked higher
1HockeyStack ranked higher
| Prompt | Engine | Heap | HockeyStack |
|---|---|---|---|
| Top web analytics tool options for B2B SaaS companies | Perplexity | #8 | #5 |
Features, pricing & fit
| Dimension | Heap | HockeyStack |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Deployment | Cloud-based; deployment starts by installing a free tracking snippet on the site | — |
| Integrations | 100+ | — |
| Compliance | SOC 2 Type II, GDPR compliant, CCPA compliant, ISO 27001, ISO 27701, ISO 27017, ISO 27018 | — |
| Support | Email support, Standard support, Dedicated customer success manager (Premier), Heap Community | Hands-on support from the customer success team |
| Founded | — | 2021 |
| Headquarters | — | San Francisco, California, United States |
| Employees | — | 51–200 |
| Funding | Series D · $205M raised | Round announced April 2026 · $50M raised |
| Best for | Product and growth teams that want complete user behavior data without engineering-led event tagging | Marketing leaders, GTM operations and sales leaders at B2B companies that need one view of pipeline across marketing and sales data |
Plans side by side
Heap
Free$0month, up to 10k monthly sessions
GrowthCustomestimate after installing snippet
ProCustomcustom session pricing
PremierCustomcustom session pricing
HockeyStack
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Heap
- Automatic event capture (autocapture)
- Retroactive analysis without a predefined tracking plan
- Reduced manual instrumentation and faster implementation
- Links product analytics with UX and digital-experience analytics
- Free tier available
- Paid pricing largely quote-based, not published
- Free plan limited to about 10,000 monthly sessions
HockeyStack
- Connects marketing touchpoints to product usage, revenue, and churn data
- Built specifically for B2B SaaS
- Does not require a large data engineering team
- Suited to connecting campaigns to pipeline and closed-won revenue
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Heap vs HockeyStack”, https://slateindex.ai/compare/heap-vs-hockeystack, data of Nov 2, 2026. Licence: CC BY 4.0.