PostHog pricing 2026: plans and costs
How AI answers describe PostHog pricing
PostHog is one of the strongest choices if transparent pricing is your priority.
Compared to: Amplitude · Mixpanel · Heap
- PostHog is another transparent option, using published pay-as-you-go pricing, while Amplitude, Heap, and Pendo generally require custom quotes for paid plans.
- Mixpanel also publishes concrete annual-versus-monthly pricing, while Amplitude, Heap, PostHog, and Countly generally require plan-specific or sales-assisted quotes.
- Product analytics software (such as Mixpanel, Amplitude, and PostHog) has largely moved away from traditional per-seat (per-user) pricing.
Quick pricing summary
- Free: $0 month
- Pay-as-you-go: $0 month base, usage-based above free tier
- Worth noting: Per-product usage-based pricing after monthly free allowances (e.g., 1M analytics events, 5K recordings, 1M flag requests, 100K exceptions, 1500 survey responses). Annual commitment and volume discounts available via sales. Startup and non-profit discounts. No setup fees.
Plans
Free
$0 month
- Full monthly free tier on every product
- Unlimited team members
- 1 project
- 1-year data retention
- Community support
- Usage stops at free tier limits
Pay-as-you-go
$0 month base, usage-based above free tier
- Same free tier every month
- Unlimited usage
- 6 projects
- 7-year data retention
- Email support (Slack over $2k/mo)
- Per-product billing limits
What you get on each plan
| Feature | Free | Pay-as-you-go |
|---|---|---|
| Monthly free tier | ✓ | ✓ |
| Usage beyond free tier | — | ✓ |
| Projects | 1 | 6 |
| Data retention | 1 year | 7 years |
| Recording retention | 1 month | 90 days |
| Team members | Unlimited | Unlimited |
| Support | Community | Email (Slack over $2k/mo) |
Hidden costs & add-ons
| Cost driver | Price | When it applies |
|---|---|---|
| Onboarding call (30 minutes with a PostHog expert) | $80 | Optional |
| Logs custom retention | $0.05 per GB per month kept | Logs kept beyond 14-day default |
| Platform packages (SSO, audit logs, custom roles, project permissions) | Not stated | Paid plans |
PostHog pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| PostHog | Contact sales | Yes | Usage-based | — | |
| Amplitude | Contact sales | Yes | Usage-based | Product teams that want analytics, experimentation and AI-driven insights in one platform, from early-stage startups on the free plan to large enterprises. | Compare → |
| Mixpanel | Contact sales | Yes | Usage-based | Product, growth, and data teams who want to answer questions about user behavior without writing SQL or waiting on engineering | Compare → |
| Heap | Contact sales | Yes | Usage-based | Product and growth teams that want complete user behavior data without engineering-led event tagging | Compare → |
| Google Analytics | — | — | — | — | Compare → |
List prices as published on posthog.com/pricing. Totals are worked examples, not quotes.