Heap vs Smartlook
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Heap is the stronger AI pick in Product Analytics: it has a visibility score of 36.1 versus 0 for Smartlook.
Choose Heap if…
- You want the brand AI engines rank higher (36.1 vs 0)
- AI answers describe it more positively (15% vs 0% positive)
- You need SOC 2 Type II or GDPR compliant or CCPA compliant or ISO 27001 or ISO 27701 or ISO 27017 or ISO 27018 coverage
- Automatic event capture (autocapture)
Choose Smartlook if…
No clear advantage in the published data.
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Heap | Smartlook |
|---|---|---|
| Visibility score | 36.1% | 0% |
| Change vs last week | up+9.1% | no change0% |
| Rank in Product Analytics | #4 | #29 |
| Share of voice | 11.1% | 0% |
| Mentions this run | 52 | 0 |
| Positive in AI answers | 15% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Heap +9.100000000000001pp · Smartlook 0pp over 1 weekly runs.
Engine by engine
Heap leads on 3 of 3 engines
Head to head in AI answers
0 engine answers name both brands
Features, pricing & fit
| Dimension | Heap | Smartlook |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Deployment | Cloud-based; deployment starts by installing a free tracking snippet on the site | Cloud |
| Integrations | 100+ | — |
| Compliance | SOC 2 Type II, GDPR compliant, CCPA compliant, ISO 27001, ISO 27701, ISO 27017, ISO 27018 | — |
| Support | Email support, Standard support, Dedicated customer success manager (Premier), Heap Community | Online support until the Last Day of Support, Dedicated Account Manager, Email support@smartlook.com, Self-support documentation |
| Funding | Series D · $205M raised | Series A · $4M raised |
| Best for | Product and growth teams that want complete user behavior data without engineering-led event tagging | Teams that need to understand why users act as they do on websites and mobile apps, including enterprises with multiple teams. |
Plans side by side
Heap
Smartlook
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Heap
- Automatic event capture (autocapture)
- Retroactive analysis without a predefined tracking plan
- Reduced manual instrumentation and faster implementation
- Links product analytics with UX and digital-experience analytics
- Free tier available
- Paid pricing largely quote-based, not published
- Free plan limited to about 10,000 monthly sessions
Smartlook
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Heap vs Smartlook”, https://slateindex.ai/compare/heap-vs-smartlook, data of Nov 3, 2026. Licence: CC BY 4.0.