Heap vs Snowplow

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Heap is the stronger AI pick in Web Analytics: it has a visibility score of 3.3 versus 0 for Snowplow.

You want the brand AI engines rank higher (3.3 vs 0)
You want a free plan to start
You need SOC 2 Type II or GDPR compliant or CCPA compliant or ISO 27701 or ISO 27017 or ISO 27018 coverage
Automatic event capture (autocapture)

Latest weekly run · Nov 2

The stronger value in each row is marked with a ✓.

Weekly runs over the last 60 days

Heap 0pp · Snowplow 0pp over 0 weekly runs.

Heap leads on 3 of 3 engines

ChatGPT

1.9%

AI Mode

Perplexity

HeapSnowplow

0 engine answers name both brands

0Heap ranked higher

0Snowplow ranked higher

Dimension	Heap	Snowplow
Pricing model	Usage-based	Usage-based
Entry price	Contact sales	Contact sales
Free plan	Yes	No · 14-day trial
Deployment	Cloud-based; deployment starts by installing a free tracking snippet on the site	Private Managed Cloud in the customer's own AWS, GCP or Azure account, or a fully managed Cloud deployment hosted by Snowplow
Integrations	100+	—
Compliance	SOC 2 Type II, GDPR compliant, CCPA compliant, ISO 27001, ISO 27701, ISO 27017, ISO 27018	ISO 27001, SOC 2 Type 2, ISO/IEC 42001:2023
Support	Email support, Standard support, Dedicated customer success manager (Premier), Heap Community	24/7 customer support, Technical Services
Founded	—	2012
Headquarters	—	London, United Kingdom
Employees	—	51–200
Funding	Series D · $205M raised	Venture capital round (investor not attributed) · $55M raised
Best for	Product and growth teams that want complete user behavior data without engineering-led event tagging	Digital-first companies whose product and data teams build on trusted, first-party behavioral data