HockeyStackThe Command Center for B2B Revenue Teams.
vs
MatomoPrivacy-first analytics you can trust
Comparison · Web Analytics · weekly run Nov 2
HockeyStack vs Matomo
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Matomo is the stronger AI pick in Web Analytics: it has a visibility score of 38.1 versus 2.1 for HockeyStack, and ranks ahead in 50% of the answers that name both.
Choose HockeyStack if…
- Connects marketing touchpoints to product usage, revenue, and churn data
- Built specifically for B2B SaaS
- Does not require a large data engineering team
- Suited to connecting campaigns to pipeline and closed-won revenue
Choose Matomo if…
- You want the brand AI engines rank higher (38.1 vs 2.1)
- You need ISO 27001:2022 coverage
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
AI visibility side by side
Latest weekly run · Nov 2
| Metric | HockeyStack | Matomo |
|---|---|---|
| Visibility score | 2.1% | 38.1% |
| Change vs last week | New | New |
| Rank in Web Analytics | #25 | #2 |
| Share of voice | 0.6% | 9.5% |
| Mentions this run | 3 | 49 |
| Positive in AI answers | — | 39% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HockeyStack 0pp · Matomo 0pp over 0 weekly runs.
Engine by engine
Matomo leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HockeyStackMatomo
Head to head in AI answers
2 engine answers name both brands
1HockeyStack ranked higher
1Matomo ranked higher
| Prompt | Engine | HockeyStack | Matomo |
|---|---|---|---|
| Top web analytics tool options for B2B SaaS companies | ChatGPT | #8 | #6 |
| Top web analytics tool options for B2B SaaS companies | Perplexity | #5 | #6 |
Features, pricing & fit
| Dimension | HockeyStack | Matomo |
|---|---|---|
| Deployment | — | Cloud or on-premise |
| Integrations | — | 100+ |
| Compliance | — | ISO 27001:2022 |
| Support | Hands-on support from the customer success team | Forum support, Email support, Chat support, Dedicated Customer Success |
| Founded | 2021 | 2007 |
| Headquarters | San Francisco, California, United States | Wellington, New Zealand |
| Employees | 51–200 | 51–200 |
| Funding | Round announced April 2026 · $50M raised | Seed |
| Best for | Marketing leaders, GTM operations and sales leaders at B2B companies that need one view of pipeline across marketing and sales data | Organisations that need accurate, GDPR-compliant analytics and full control of their data |
Pros and cons
Themes from the AI answers that mention each brand
HockeyStack
- Connects marketing touchpoints to product usage, revenue, and churn data
- Built specifically for B2B SaaS
- Does not require a large data engineering team
- Suited to connecting campaigns to pipeline and closed-won revenue
Matomo
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
- Strong alternative to Google Analytics
- Suited to strict regulatory and enterprise requirements
- Free trial available
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “HockeyStack vs Matomo”, https://slateindex.ai/compare/hockeystack-vs-matomo, data of Nov 2, 2026. Licence: CC BY 4.0.