Hootsuite vs Semrush

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Hootsuite is the stronger AI pick in Social Media Management: it has a visibility score of 57.5 versus 0.4 for Semrush, and ranks ahead in 100% of the answers that name both.

Choose Hootsuite if…

You want the brand AI engines rank higher (57.5 vs 0.4)
You want a lower entry price ($99 vs $139)
You need SOC 2 Type II or ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 or ISO/IEC 27701 or FedRAMP or UK Cyber Essentials coverage
Per seat pricing suits your budget better than flat tiers

Choose Semrush if…

You want a free plan to start
AI answers describe it more positively (49% vs 43% positive)
Flat tiers pricing suits your budget better than per seat
Widely recommended as a top-tier all-in-one platform for broad suites

AI visibility side by side

Latest weekly run · Nov 2

Metric	Hootsuite	Semrush
Visibility score	57.5%	0.4%
Change vs last week	New	New
Rank in Social Media Management	#2	#37
Share of voice	10.8%	0.2%
Mentions this run	60	1
Positive in AI answers	43%	49%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Hootsuite 0pp · Semrush 0pp over 0 weekly runs.

Engine by engine

Hootsuite leads on 3 of 3 engines

ChatGPT

61.9%

AI Mode

57.8%

1.3%

Perplexity

53%

HootsuiteSemrush

Head to head in AI answers

1 engine answers name both brands

1Hootsuite ranked higher

0Semrush ranked higher

Prompt	Engine	Hootsuite	Semrush
Official website of the top social media management tool vendors	AI Mode	#2	#6

Features, pricing & fit

Dimension	Hootsuite	Semrush
Pricing model	Per seat	Flat tiers
Entry price	$99 per seat / mo	Free; paid from $139 / mo
Free plan	No · 14-day trial	Yes
Deployment	Cloud-hosted software-as-a-service	—
Integrations	100+	—
Compliance	SOC 2 Type II, ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, FedRAMP, UK Cyber Essentials	—
Support	Customer Success representative, Expert-led implementation and onboarding, Hootsuite Academy and on-demand videos, Help forum	Help Center and Basic Onboarding, Enterprise SLA and 24/7 support, Dedicated account manager
Founded	2008	2008
Headquarters	Vancouver, British Columbia, Canada	Boston, MA
Employees	1,001–5,000	1,001–5,000
Funding	Growth round (unconfirmed, single blog)	IPO
Best for	Teams and agencies that manage many social accounts, and larger organizations such as enterprise companies and franchises that need approvals, governance, and expert support.	Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams.