Hotjar vs Microsoft Clarity
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Microsoft Clarity is the stronger AI pick in Web Analytics: it has a visibility score of 14 versus 4.9 for Hotjar, and ranks ahead in 71% of the answers that name both.
Choose Hotjar if…
- You need ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or SOC 2 Type 2 coverage
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
- Basic free tier or trial available
Choose Microsoft Clarity if…
- You want the brand AI engines rank higher (14 vs 4.9)
- AI answers describe it more positively (34% vs 6% positive)
- Free with no traffic limits
- Useful heatmaps and session recordings
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Hotjar | Microsoft Clarity |
|---|---|---|
| Visibility score | 4.9% | 14% |
| Change vs last week | New | New |
| Rank in Web Analytics | #15 | #9 |
| Share of voice | 1.9% | 4.4% |
| Mentions this run | 10 | 24 |
| Positive in AI answers | 6% | 34% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Hotjar 0pp · Microsoft Clarity 0pp over 0 weekly runs.
Engine by engine
Microsoft Clarity leads on 2 of 3 engines
Head to head in AI answers
7 engine answers name both brands
| Prompt | Engine | Hotjar | Microsoft Clarity |
|---|---|---|---|
| How do I choose a web analytics tool for a mid-market team? | Perplexity | #7 | #6 |
| What should a web analytics tool integrate with? | ChatGPT | #5 | #4 |
| What are the best Web Analytics tools in 2026? | Perplexity | #10 | #7 |
| What is the typical pricing model for Web Analytics software? | AI Mode | #6 | #7 |
| Official website of the top web analytics tool vendors | ChatGPT | #16 | #10 |
| Official website of the top web analytics tool vendors | Perplexity | #7 | #6 |
| How much does Contentsquare cost? | ChatGPT | #2 | #3 |
Features, pricing & fit
| Dimension | Hotjar | Microsoft Clarity |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | Free; paid from $39 / mo | — |
| Free plan | Yes | — |
| Deployment | — | Installs through a script on the website or through Google Tag Manager. |
| Integrations | 10+ | — |
| Compliance | ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type 2 | — |
| Support | AI-powered support on the free plan, Priority support on Pro and Enterprise, Community, Education | — |
| Founded | — | 2020 |
| Headquarters | — | Redmond, Washington, USA |
| Employees | — | 5,000+ |
| Best for | Midsize and SMB businesses that want heatmaps, session recordings and surveys in one product experience platform. | — |
Plans side by side
Hotjar
Microsoft Clarity
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Hotjar
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
- Basic free tier or trial available
Microsoft Clarity
- Free with no traffic limits
- Useful heatmaps and session recordings
- Visual insight into how visitors actually use a site
- Not a full product analytics platform
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Hotjar vs Microsoft Clarity”, https://slateindex.ai/compare/hotjar-vs-microsoft-clarity, data of Nov 2, 2026. Licence: CC BY 4.0.