Hotjar vs Mouseflow

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Hotjar is the stronger AI pick in Web Analytics: it has a visibility score of 4.9 versus 0.3 for Mouseflow, and ranks ahead in 100% of the answers that name both.

Choose Hotjar if…

You want the brand AI engines rank higher (4.9 vs 0.3)
AI answers describe it more positively (6% vs 0% positive)
You need ISO 27017 or ISO 27018 or ISO 27701 or SOC 2 Type 2 coverage
Usage-based pricing suits your budget better than flat tiers

Choose Mouseflow if…

You want a lower entry price ($25 vs $39)
You need more native integrations (42+ vs 10+)
You need GDPR or CCPA or LGPD or SOC 2 Type II or PCI DSS or HIPAA (US data center) or EU-US DPF coverage
Flat tiers pricing suits your budget better than usage-based

AI visibility side by side

Latest weekly run · Nov 2

Metric	Hotjar	Mouseflow
Visibility score	4.9%	0.3%
Change vs last week	New	New
Rank in Web Analytics	#15	#38
Share of voice	1.9%	0.2%
Mentions this run	10	1
Positive in AI answers	6%	0%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Hotjar 0pp · Mouseflow 0pp over 0 weekly runs.

Engine by engine

Hotjar leads on 3 of 3 engines

ChatGPT

4.6%

0.9%

AI Mode

Perplexity

5.2%

HotjarMouseflow

Head to head in AI answers

1 engine answers name both brands

1Hotjar ranked higher

0Mouseflow ranked higher

Prompt	Engine	Hotjar	Mouseflow
Official website of the top web analytics tool vendors	ChatGPT	#16	#17

Features, pricing & fit

Dimension	Hotjar	Mouseflow
Pricing model	Usage-based	Flat tiers
Entry price	Free; paid from $39 / mo	Free; paid from $25 / mo
Free plan	Yes	Yes
Deployment	—	A small JavaScript snippet added before the closing body tag of a website
Integrations	10+	42+
Compliance	ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type 2	GDPR, CCPA, LGPD, ISO 27001, SOC 2 Type II, PCI DSS, HIPAA (US data center), EU-US DPF
Support	AI-powered support on the free plan, Priority support on Pro and Enterprise, Community, Education	In-app chat, Live chat and email support, Personalized onboarding and training for enterprise customers, Dedicated customer success manager on higher plans
Founded	—	2009
Headquarters	—	Copenhagen, Denmark
Employees	—	51–200
Funding	—	Seed
Best for	Midsize and SMB businesses that want heatmaps, session recordings and surveys in one product experience platform.	Marketing, CRO, eCommerce, UX and analytics teams that need to see why website visitors drop off