Mouseflow
AI Powered Behavior Analytics. Remove Friction. Drive Growth.
#27 of 30 in Product Analytics210,000 customers (per mouseflow.com)
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
- Mouseflow ranks #27 of 30 in Product Analytics with an AI visibility score of 0.3 (SlateIndex, Nov 3, 2026).
- Mouseflow is most visible on ChatGPT (0.9) and least on Perplexity (0).
- AI engines name Mouseflow in 2 of the 60 Product Analytics buyer prompts SlateIndex tracks.
- amplitude.com is the source AI engines cite most in answers about Mouseflow, with 2 citations.
About
Company details for Mouseflow
Mouseflow is a website behavior analytics platform. It combines session replay, heatmaps, journey analytics, friction detection, conversion funnels, form analytics and feedback surveys in one tool. Its Mina AI assistant answers questions about sessions and heatmaps. It ranks #27 of 30 in Product Analytics on SlateIndex and has a visibility score of 0.3 in the latest weekly run.
Founded in 2009 and headquartered in Copenhagen, Denmark, the company employs 51–200 people. Its differentiator: records 100% of sessions with no sampling, so the data covers every visit.
- Website
- mouseflow.com
- Categories
- Product Analytics, Web Analytics
- Company size
- 51–200 employees
- Headquarters
- Copenhagen, Denmark
- Founded
- 2009
- Company type
- Private, private equity-owned
- Funding
- Seed
- Customers
- 210,000 · per mouseflow.com
- Pricing
- Free; paid from $25 / mo · flat tiers
- Free trial
- Free plan available
- Deployment
- A small JavaScript snippet added before the closing body tag of a website
- Integrations
- 42+ native
- Compliance
- GDPR, CCPA, LGPD, ISO 27001, SOC 2 Type II, PCI DSS, HIPAA (US data center), EU-US DPF
- Support
- In-app chat, Live chat and email support, Personalized onboarding and training for enterprise customers, Dedicated customer success manager on higher plans
Read from linkedin.com, mouseflow.com, g2.com, facebook.com, tracxn.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 3 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Mouseflow gained 0 points over 1 weekly run in Product Analytics. Amplitude leads the category at 79.4%.
Media
Website and product screenshots for Mouseflow
AI mentions & citations
Recent answers that name Mouseflow
Products & features
What Mouseflow sells
Session Replay
Video-style recordings of every user session, showing clicks, scrolls, hesitations and rage clicks.
Journey Analytics
Visualizes the paths users take across a site and where they drop off or convert.
Friction Detection
Identifies broken elements, confusing flows and rage clicks, ranked by impact.
Website Heatmaps
Click, scroll, attention and movement heatmaps that can be compared across periods, devices and segments.
Conversion Funnels
Shows where users leave a multi-step funnel.
Form Analytics
Shows where and why users abandon forms and which submissions fail.
Feedback Surveys
Lets visitors answer surveys on the site, including NPS and branching questions.
Mina AI
AI assistant that gives real-time guidance on sessions and heatmaps and surfaces weekly friction insights.
Mouseflow MCP server
Connects user behavior data to AI assistants and MCP clients.
Target market & buyers
Marketing managers, CRO specialists, eCommerce managers, UX and design leads, product marketers and analytics specialists
Notable customers include Booking.com, Michelin, Scotts Miracle-Gro, MEGABAD, Curative, BSH, Goldner Fashion, WP Engine.
| Industry | Primary use case |
|---|---|
| eCommerce | Finding where shoppers drop off in product pages and checkout |
| Travel | Uncovering friction in Booking.com's Partner Hub with surveys and session replays |
| Manufacturing | Maximizing campaign performance and landing page conversions for Scotts Miracle-Gro |
| Automotive | Unifying UX insights across Michelin's global websites and validating redesigns |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Series A | 2018 | — |
| Seed | 2021 | $3M |
| Latest known round | Total raised |
|---|---|
| Seed | — |
Recent developments
- Dec 2025ProductMouseflow launches Mina AI
Launched Mina AI, an AI research co-pilot for session replay analysis.
- Aug 2025CompanyOffspring Capital acquisition dated in PitchBook
PitchBook lists Mouseflow as acquired by Offspring Capital on this date. Other sources give 2018, so the date is uncertain.
Competitive landscape
How Mouseflow compares with its top three alternatives
Mouseflow most often appears alongside Amplitude, Mixpanel, PostHog in AI answers.
Pricing
Flat tiers pricing with a free plan
Cite as: SlateIndex, “Mouseflow AI visibility profile”, https://slateindex.ai/brand/mouseflow, data of Nov 3, 2026. Licence: CC BY 4.0.