HotjarHotjar is now Contentsquare: heatmaps, recordings and surveys.
vs
PirschPrivacy-friendly, cookie-free Google Analytics alternative
Comparison · Web Analytics · weekly run Nov 2
Hotjar vs Pirsch
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Hotjar is the stronger AI pick in Web Analytics: it has a visibility score of 4.9 versus 1.9 for Pirsch.
Choose Hotjar if…
- You want the brand AI engines rank higher (4.9 vs 1.9)
- You want a free plan to start
- You need ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or SOC 2 Type 2 coverage
- Session replay and heatmaps for behavior analysis
Choose Pirsch if…
- You want a lower entry price ($6 vs $39)
- You need GDPR or CCPA or PECR or Schrems II coverage
- low starting price
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Hotjar | Pirsch |
|---|---|---|
| Visibility score | 4.9% | 1.9% |
| Change vs last week | New | New |
| Rank in Web Analytics | #15 | #26 |
| Share of voice | 1.9% | 0.5% |
| Mentions this run | 10 | 3 |
| Positive in AI answers | 6% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Hotjar 0pp · Pirsch 0pp over 0 weekly runs.
Engine by engine
Hotjar leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HotjarPirsch
Head to head in AI answers
0 engine answers name both brands
0Hotjar ranked higher
0Pirsch ranked higher
Features, pricing & fit
| Dimension | Hotjar | Pirsch |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | Free; paid from $39 / mo | $6 / mo |
| Free plan | Yes | No · 30-day trial |
| Deployment | — | Cloud hosted in Germany, with on-premise installation available on the Enterprise plan |
| Integrations | 10+ | — |
| Compliance | ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type 2 | GDPR, CCPA, PECR, Schrems II |
| Support | AI-powered support on the free plan, Priority support on Pro and Enterprise, Community, Education | Community forum, Email support, Priority support on Plus plan, Dedicated support on Enterprise plan |
| Founded | — | 2019 |
| Headquarters | — | Rheda-Wiedenbrück, Germany |
| Employees | — | 1–10 |
| Funding | — | Bootstrapped |
| Best for | Midsize and SMB businesses that want heatmaps, session recordings and surveys in one product experience platform. | Small businesses, freelancers and agencies that want simple, privacy-friendly analytics without cookie banners |
Plans side by side
Hotjar
Free$0forever
Growth$39month, billed yearly ($49 billed monthly); from 7k monthly sessions
ProCustomcustom
EnterpriseCustomcustom
Pirsch
Standard$6month (10,000 monthly page views)
Plus$12month (10,000 monthly page views)
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
Hotjar
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
- Basic free tier or trial available
Pirsch
- low starting price
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Hotjar vs Pirsch”, https://slateindex.ai/compare/hotjar-vs-pirsch, data of Nov 2, 2026. Licence: CC BY 4.0.