HotjarHotjar is now Contentsquare: heatmaps, recordings and surveys.

Simple AnalyticsA focused web analytics tool for teams that need the full picture without tracking people.

Comparison · Web Analytics · weekly run Nov 2

Hotjar vs Simple Analytics

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Hotjar is the stronger AI pick in Web Analytics: it has a visibility score of 4.9 versus 4.3 for Simple Analytics, and ranks ahead in 33% of the answers that name both.

Choose Hotjar if…

You want the brand AI engines rank higher (4.9 vs 4.3)
You need ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or SOC 2 Type 2 coverage
Session replay and heatmaps for behavior analysis
Combines visual behavior with quantitative and feedback data

Choose Simple Analytics if…

You want a lower entry price ($20 vs $39)
AI answers describe it more positively (17% vs 6% positive)
You need GDPR compliant (vendor states) coverage
simple pricing

AI visibility side by side

Latest weekly run · Nov 2

Metric	Hotjar	Simple Analytics
Visibility score	4.9%	4.3%
Change vs last week	New	New
Rank in Web Analytics	#15	#19
Share of voice	1.9%	1.4%
Mentions this run	10	7
Positive in AI answers	6%	17%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Hotjar 0pp · Simple Analytics 0pp over 0 weekly runs.

Engine by engine

Hotjar leads on 1 of 3 engines

ChatGPT

4.6%

5.2%

AI Mode

5.7%

Perplexity

5.2%

HotjarSimple Analytics

Head to head in AI answers

3 engine answers name both brands

1Hotjar ranked higher

2Simple Analytics ranked higher

Prompt	Engine	Hotjar	Simple Analytics
What is the typical pricing model for Web Analytics software?	AI Mode	#6	#2
Which Web Analytics tools offer annual discounts?	ChatGPT	#4	#6
Official website of the top web analytics tool vendors	ChatGPT	#16	#13

Features, pricing & fit

Dimension	Hotjar	Simple Analytics
Pricing model	Usage-based	Usage-based
Entry price	Free; paid from $39 / mo	Free; paid from $20 / mo
Free plan	Yes	Yes
Deployment	—	SaaS, with data stored and processed in the Netherlands (EU)
Integrations	10+	—
Compliance	ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type 2	GDPR compliant (vendor states)
Support	AI-powered support on the free plan, Priority support on Pro and Enterprise, Community, Education	Contact form, Demo booking, Assisted 30-day proof of concept alongside GA4
Founded	—	2018
Headquarters	—	Amsterdam, Netherlands
Employees	—	1–10
Funding	—	Other Investors (Web3 Foundation grant program), undated
Best for	Midsize and SMB businesses that want heatmaps, session recordings and surveys in one product experience platform.	Teams that need pageviews without consent banners or personal data, and analysts who want an independent traffic count next to GA4.