HotjarHotjar is now Contentsquare: heatmaps, recordings and surveys.
vs
UserpilotThe Agentic Product Adoption Platform
Comparison · Product Analytics · weekly run Nov 3
Hotjar vs Userpilot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Userpilot is the stronger AI pick in Product Analytics: it has a visibility score of 14.6 versus 2.2 for Hotjar.
Choose Hotjar if…
- You want a free plan to start
- You need ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or SOC 2 Type 2 coverage
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
Choose Userpilot if…
- You want the brand AI engines rank higher (14.6 vs 2.2)
- AI answers describe it more positively (28% vs 6% positive)
- You need SOC 2 Type II or GDPR or HIPAA coverage
- strong for onboarding and in-app adoption
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Hotjar | Userpilot |
|---|---|---|
| Visibility score | 2.2% | 14.6% |
| Change vs last week | up+0.8% | up+0.1% |
| Rank in Product Analytics | #16 | #6 |
| Share of voice | 0.7% | 4.4% |
| Mentions this run | 3 | 24 |
| Positive in AI answers | 6% | 28% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Hotjar +0.8000000000000003pp · Userpilot +0.09999999999999964pp over 1 weekly runs.
Engine by engine
Userpilot leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
HotjarUserpilot
Head to head in AI answers
0 engine answers name both brands
0Hotjar ranked higher
0Userpilot ranked higher
Features, pricing & fit
| Dimension | Hotjar | Userpilot |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | Free; paid from $39 / mo | $299 / mo |
| Free plan | Yes | No · 14-day trial |
| Deployment | — | Cloud-hosted on AWS with a small GCP footprint, with optional EU data hosting |
| Integrations | 10+ | — |
| Compliance | ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type 2 | SOC 2 Type II, GDPR, HIPAA |
| Support | AI-powered support on the free plan, Priority support on Pro and Enterprise, Community, Education | Email support, Live chat, Phone support |
| Founded | — | 2019 |
| Headquarters | — | Austin, Texas, United States |
| Employees | — | 51–200 |
| Funding | — | Seed · $6M raised |
| Best for | Midsize and SMB businesses that want heatmaps, session recordings and surveys in one product experience platform. | Product, growth and customer success teams at SaaS companies that want to run onboarding, feature adoption and feedback without developer tickets |
Plans side by side
Hotjar
Free$0forever
Growth$39month, billed yearly ($49 billed monthly); from 7k monthly sessions
ProCustomcustom
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
Hotjar
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
- Basic free tier or trial available
Userpilot
- strong for onboarding and in-app adoption
- combines analytics with onboarding, surveys, and in-app guidance
- 14-day free trial
- higher starting price than LogRocket
- trails LogRocket on review ratings
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Hotjar vs Userpilot”, https://slateindex.ai/compare/hotjar-vs-userpilot, data of Nov 3, 2026. Licence: CC BY 4.0.