HubSpotThe agentic customer platform to scale your business.
vs
LumarFind, prioritize, and fix SEO, GEO/AEO, & website issues at scale
Comparison · SEO Tools · weekly run Nov 2
HubSpot vs Lumar
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in SEO Tools: it has a visibility score of 10.5 versus 0.8 for Lumar.
Choose HubSpot if…
- You want the brand AI engines rank higher (10.5 vs 0.8)
- AI answers describe it more positively (35% vs 0% positive)
- You need SOC 2 Type II or SOC 3 coverage
- You prefer a larger, established vendor (5,000+ employees)
Choose Lumar if…
- You need SOC 2 Type 2 coverage
AI visibility side by side
Latest weekly run · Nov 2
| Metric | HubSpot | Lumar |
|---|---|---|
| Visibility score | 10.5% | 0.8% |
| Change vs last week | New | New |
| Rank in SEO Tools | #9 | #36 |
| Share of voice | 3.9% | 0.4% |
| Mentions this run | 21 | 2 |
| Positive in AI answers | 35% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HubSpot 0pp · Lumar 0pp over 0 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HubSpotLumar
Head to head in AI answers
0 engine answers name both brands
0HubSpot ranked higher
0Lumar ranked higher
Features, pricing & fit
| Dimension | HubSpot | Lumar |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Free; paid from $7 per seat / mo | — |
| Free plan | Yes | — |
| Onboarding fee | $3,000 | — |
| Deployment | Cloud | Cloud-based |
| Integrations | 2000+ | — |
| Compliance | SOC 2 Type II, SOC 3 | SOC 2 Type 2 |
| Support | Phone | Dedicated SEO and GEO professional services team with strategy help and regular crawl reviews, Customer success team |
| Founded | 2006 | 2010 |
| Headquarters | Cambridge, Massachusetts, United States | New York, NY, United States |
| Employees | 5,000+ | 51–200 |
| Funding | Corporate round | Series B |
| Best for | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Enterprise SEO, web accessibility and digital marketing teams running large, complex websites |
Plans side by side
HubSpot
Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
Lumar
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Lumar
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “HubSpot vs Lumar”, https://slateindex.ai/compare/hubspot-vs-lumar, data of Nov 2, 2026. Licence: CC BY 4.0.