HubSpotThe agentic customer platform to scale your business.
vs
MailPoetBetter Email for WordPress-Powered Websites.
Comparison · Email Marketing · weekly run Nov 2
HubSpot vs MailPoet
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in Email Marketing: it has a visibility score of 29.4 versus 0.3 for MailPoet.
Choose HubSpot if…
- You want the brand AI engines rank higher (29.4 vs 0.3)
- You need SOC 2 Type II or SOC 3 coverage
- You prefer a larger, established vendor (5,000+ employees)
- Per seat pricing suits your budget better than usage-based
Choose MailPoet if…
- You need GDPR compliant (vendor claim) coverage
- Usage-based pricing suits your budget better than per seat
AI visibility side by side
Latest weekly run · Nov 2
| Metric | HubSpot | MailPoet |
|---|---|---|
| Visibility score | 29.4% | 0.3% |
| Change vs last week | New | New |
| Rank in Email Marketing | #4 | #41 |
| Share of voice | 6.8% | 0.2% |
| Mentions this run | 36 | 1 |
| Positive in AI answers | 35% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HubSpot 0pp · MailPoet 0pp over 0 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HubSpotMailPoet
Head to head in AI answers
0 engine answers name both brands
0HubSpot ranked higher
0MailPoet ranked higher
Features, pricing & fit
| Dimension | HubSpot | MailPoet |
|---|---|---|
| Pricing model | Per seat | Usage-based |
| Entry price | Free; paid from $7 per seat / mo | Contact sales |
| Free plan | Yes | Yes |
| Onboarding fee | $3,000 | — |
| Deployment | Cloud | WordPress plugin, hosted on the customer's own WordPress site. Sending runs through the MailPoet Sending Service, the host, or a third-party SMTP provider. |
| Integrations | 2000+ | — |
| Compliance | SOC 2 Type II, SOC 3 | GDPR compliant (vendor claim) |
| Support | Phone | WordPress forums, MailPoet Knowledge Base, Priority email support on paid plans, Support by email or from the WordPress admin |
| Founded | 2006 | 2011 |
| Headquarters | Cambridge, Massachusetts, United States | Marseille, France |
| Employees | 5,000+ | 11–50 |
| Funding | Corporate round | — |
| Best for | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Bloggers, small businesses and WooCommerce stores that run their email marketing from WordPress. |
Plans side by side
HubSpot
Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
MailPoet
Starter$0month
BusinessCustommonth, priced by number of subscribers
AgencyCustommonth, priced by number of subscribers
CreatorCustommonth, priced by number of subscribers
Pros and cons
Themes from the AI answers that mention each brand
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
MailPoet
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “HubSpot vs MailPoet”, https://slateindex.ai/compare/hubspot-vs-mailpoet, data of Nov 2, 2026. Licence: CC BY 4.0.