HubSpotThe agentic customer platform to scale your business.
vs
PegaThe leading AI-powered platform for enterprise transformation
Comparison · CRM · weekly run Nov 3
HubSpot vs Pega
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in CRM: it has a visibility score of 67.6 versus 1 for Pega, and ranks ahead in 50% of the answers that name both.
Choose HubSpot if…
- You want the brand AI engines rank higher (67.6 vs 1)
- You need more native integrations (2000+ vs 200+)
- AI answers describe it more positively (35% vs 20% positive)
- You need SOC 3 coverage
Choose Pega if…
- You need SOC 1 Type II or ISO 27001 or ISO 42001 or ISO 22301:2019 or ISO 9001 or CSA or PCI DSS or Cyber Essentials or Cyber Essentials Plus or HITRUST or GDPR or FedRAMP or HIPAA or IRAP coverage
- Strong fit for workflow automation, RPA, case management, and decisioning
- Named among leading low-code vendors in analyst evaluations
- Recognised as a major enterprise CRM suite provider
AI visibility side by side
Latest weekly run · Nov 3
| Metric | HubSpot | Pega |
|---|---|---|
| Visibility score | 67.6% | 1% |
| Change vs last week | down−1.8% | no change0% |
| Rank in CRM | #1 | #32 |
| Share of voice | 14.2% | 0.4% |
| Mentions this run | 65 | 2 |
| Positive in AI answers | 35% | 20% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HubSpot −1.9000000000000057pp · Pega 0pp over 1 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HubSpotPega
Head to head in AI answers
2 engine answers name both brands
1HubSpot ranked higher
1Pega ranked higher
| Prompt | Engine | HubSpot | Pega |
|---|---|---|---|
| Which CRM vendors do analysts recommend? | ChatGPT | #3 | #9 |
| Which CRM vendors do analysts recommend? | Perplexity | #6 | #4 |
Features, pricing & fit
| Dimension | HubSpot | Pega |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Free; paid from $7 per seat / mo | — |
| Free plan | Yes | — |
| Onboarding fee | $3,000 | — |
| Deployment | Cloud | Cloud (Pega Cloud, fully managed SaaS) |
| Integrations | 2000+ | 200+ |
| Compliance | SOC 2 Type II, SOC 3 | SOC 1 Type II, SOC 2 Type II, ISO 27001, ISO 42001, ISO 22301:2019, ISO 9001, CSA, PCI DSS, Cyber Essentials, Cyber Essentials Plus, HITRUST, GDPR, FedRAMP, HIPAA, IRAP |
| Support | Phone | — |
| Founded | 2006 | 1983 |
| Headquarters | Cambridge, Massachusetts, United States | Waltham, Massachusetts, United States |
| Employees | 5,000+ | 5,000+ |
| Funding | Corporate round | IPO |
| Best for | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Large enterprises in regulated industries that need governed workflow automation and decisioning |
Plans side by side
HubSpot
Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
Pega
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Pega
- Strong fit for workflow automation, RPA, case management, and decisioning
- Named among leading low-code vendors in analyst evaluations
- Recognised as a major enterprise CRM suite provider
- AI-powered decisioning and workflow tools
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “HubSpot vs Pega”, https://slateindex.ai/compare/hubspot-vs-pega, data of Nov 3, 2026. Licence: CC BY 4.0.