HubSpotThe agentic customer platform to scale your business.
vs
WalnutAI for Buyer Enablement, Interactive Demos & Deal Rooms
Comparison · Sales Enablement · weekly run Nov 2
HubSpot vs Walnut
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in Sales Enablement: it has a visibility score of 39.1 versus 0 for Walnut.
Choose HubSpot if…
- You want the brand AI engines rank higher (39.1 vs 0)
- You want a free plan to start
- You need SOC 3 coverage
- You prefer a larger, established vendor (5,000+ employees)
Choose Walnut if…
- Flat tiers pricing suits your budget better than per seat
AI visibility side by side
Latest weekly run · Nov 2
| Metric | HubSpot | Walnut |
|---|---|---|
| Visibility score | 39.1% | 0% |
| Change vs last week | New | New |
| Rank in Sales Enablement | #3 | #55 |
| Share of voice | 9.8% | 0% |
| Mentions this run | 54 | 0 |
| Positive in AI answers | 35% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HubSpot 0pp · Walnut 0pp over 0 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HubSpotWalnut
Head to head in AI answers
0 engine answers name both brands
0HubSpot ranked higher
0Walnut ranked higher
Features, pricing & fit
| Dimension | HubSpot | Walnut |
|---|---|---|
| Pricing model | Per seat | Flat tiers |
| Entry price | Free; paid from $7 per seat / mo | $575 / mo |
| Free plan | Yes | No |
| Onboarding fee | $3,000 | — |
| Deployment | Cloud | — |
| Integrations | 2000+ | — |
| Compliance | SOC 2 Type II, SOC 3 | SOC 2 Type II |
| Support | Phone | Online resources, Email and video support, Dedicated customer success manager on higher plans |
| Founded | 2006 | 2020 |
| Headquarters | Cambridge, Massachusetts, United States | New York, NY, United States |
| Employees | 5,000+ | 51–200 |
| Funding | Corporate round | Series B · $56M raised |
| Best for | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Sales and solutions engineering teams that send tailored demos to buyers; the Scale plan suits global enterprises standardizing demos across teams. |
Plans side by side
HubSpot
Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
Walnut
Ignite$575month, billed annually
Accelerate$1,550month, billed annually
ScaleCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Walnut
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “HubSpot vs Walnut”, https://slateindex.ai/compare/hubspot-vs-walnut, data of Nov 2, 2026. Licence: CC BY 4.0.