HubSpotThe agentic customer platform to scale your business.
vs
WhitesparkWhitespark offers complete local SEO solutions, from industry-leading software to expert managed services.
Comparison · SEO Tools · weekly run Nov 2
HubSpot vs Whitespark
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in SEO Tools: it has a visibility score of 10.5 versus 0 for Whitespark.
Choose HubSpot if…
- You want the brand AI engines rank higher (10.5 vs 0)
- You want a free plan to start
- AI answers describe it more positively (35% vs 0% positive)
- You need SOC 2 Type II or SOC 3 coverage
Choose Whitespark if…
- You want a lower entry price ($1 vs $7)
- Flat tiers pricing suits your budget better than per seat
- Strong citation building and management for local SEO
- Location-specific local rank tracking
AI visibility side by side
Latest weekly run · Nov 2
| Metric | HubSpot | Whitespark |
|---|---|---|
| Visibility score | 10.5% | 0% |
| Change vs last week | New | New |
| Rank in SEO Tools | #9 | #56 |
| Share of voice | 3.9% | 0% |
| Mentions this run | 21 | 0 |
| Positive in AI answers | 35% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HubSpot 0pp · Whitespark 0pp over 0 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HubSpotWhitespark
Head to head in AI answers
0 engine answers name both brands
0HubSpot ranked higher
0Whitespark ranked higher
Features, pricing & fit
| Dimension | HubSpot | Whitespark |
|---|---|---|
| Pricing model | Per seat | Flat tiers |
| Entry price | Free; paid from $7 per seat / mo | $1 / mo |
| Free plan | Yes | No |
| Onboarding fee | $3,000 | — |
| Deployment | Cloud | SaaS |
| Integrations | 2000+ | — |
| Compliance | SOC 2 Type II, SOC 3 | — |
| Support | Phone | Help center, Email support@whitespark.ca, Phone 1 (855) 406-6050 |
| Founded | 2006 | 2005 |
| Headquarters | Cambridge, Massachusetts, United States | Edmonton, Alberta, Canada |
| Employees | 5,000+ | 11–50 |
| Funding | Corporate round | — |
| Best for | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Small businesses, agencies, freelancers, multi-location enterprises, and anyone doing local SEO. |
Plans side by side
HubSpot
Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
Whitespark
Local Platform$1per month, per location
Local Ranking Grids$10month (starting at)
Local Rank Tracker$14month (ranging to $200/month)
Local Citation Finder$33month (ranging to $149/month)
Reputation Builder$79per month, per location
SEO Services$499month (ranging to $1,999/month)
Listings Service$20one-time (packages ranging to $999)
Yext Replacement Service$399per location (one-time fee)
Enterprise ServicesCustomcontact sales
Pros and cons
Themes from the AI answers that mention each brand
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Whitespark
- Strong citation building and management for local SEO
- Location-specific local rank tracking
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “HubSpot vs Whitespark”, https://slateindex.ai/compare/hubspot-vs-whitespark, data of Nov 2, 2026. Licence: CC BY 4.0.