Insider OneCustomer engagement AI platform for marketing teams
vs
MakeAI automation you can visually build and orchestrate in real time.
Comparison · Marketing Automation · weekly run Nov 2
Insider One vs Make
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Make is the stronger AI pick in Marketing Automation: it has a visibility score of 12.2 versus 2.3 for Insider One, and ranks ahead in 33% of the answers that name both.
Choose Insider One if…
- You need ISO/IEC 27001:2022 or SOC 2 Type 2 or ISO 22301 or CSA STAR Registry or GDPR-compliant coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
Choose Make if…
- You want the brand AI engines rank higher (12.2 vs 2.3)
- You need more native integrations (3500+ vs 100+)
- AI answers describe it more positively (41% vs 33% positive)
- You need GDPR or SOC 2 Type II or SOC 3 or ISO 27001 coverage
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Insider One | Make |
|---|---|---|
| Visibility score | 2.3% | 12.2% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #24 | #9 |
| Share of voice | 0.9% | 3.8% |
| Mentions this run | 5 | 22 |
| Positive in AI answers | 33% | 41% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Insider One 0pp · Make 0pp over 0 weekly runs.
Engine by engine
Make leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
Insider OneMake
Head to head in AI answers
3 engine answers name both brands
2Insider One ranked higher
1Make ranked higher
| Prompt | Engine | Insider One | Make |
|---|---|---|---|
| Best marketing automation platform with AI features | Perplexity | #11 | #10 |
| Which marketing automation vendors do analysts recommend? | ChatGPT | #15 | #17 |
| Official website of the top marketing automation platform vendors | Perplexity | #15 | #19 |
Features, pricing & fit
| Dimension | Insider One | Make |
|---|---|---|
| Deployment | Cloud-based | Cloud, hosted on Amazon AWS |
| Integrations | 100+ | 3500+ |
| Compliance | ISO/IEC 27001:2022, SOC 2 Type 2, ISO 22301, CSA STAR Registry, GDPR-compliant | GDPR, SOC 2 Type II, SOC 3, ISO 27001 |
| Support | Help Center, Insider One Academy | Help center, Community forum, 24/7 support on Enterprise plans, Dedicated support team on Enterprise plans |
| Founded | 2012 | 2012 |
| Headquarters | — | Prague, Czech Republic |
| Employees | 1,001–5,000 | 201–500 |
| Funding | Series E | — |
| Best for | Marketing teams at large consumer brands that want one platform for data, personalization and cross-channel engagement | Teams and organizations deploying AI and automation across the business, from a single department to company-wide. |
Pros and cons
Themes from the AI answers that mention each brand
Insider One
Profile in progress.
Make
- Free tier with 1,000 credits per month
- Transparent pricing with paid plans from $12/month
- Visual, no-code automation between existing apps
- Integrations with more than 3,000 apps
- Built-in AI agents for business workflows
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Insider One vs Make”, https://slateindex.ai/compare/insider-one-vs-make, data of Nov 2, 2026. Licence: CC BY 4.0.