Insightly vs SugarCRM
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
SugarCRM is the stronger AI pick in CRM: it has a visibility score of 1.7 versus 1.1 for Insightly, and ranks ahead in 0% of the answers that name both.
Choose Insightly if…
- You need more native integrations (2000+ vs 180+)
- AI answers describe it more positively (43% vs 20% positive)
- You need HIPAA coverage
- Excellent for project-based services and analytics
Choose SugarCRM if…
- You want the brand AI engines rank higher (1.7 vs 1.1)
- You need ISO/IEC 27001:2022 or CSA STAR coverage
- You prefer a larger, established vendor (501–1,000 employees)
- strong midmarket option
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Insightly | SugarCRM |
|---|---|---|
| Visibility score | 1.1% | 1.7% |
| Change vs last week | down−0.9% | up+0.7% |
| Rank in CRM | #31 | #25 |
| Share of voice | 0.7% | 1.1% |
| Mentions this run | 3 | 5 |
| Positive in AI answers | 43% | 20% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Insightly −0.8999999999999999pp · SugarCRM +0.7pp over 1 weekly runs.
Engine by engine
SugarCRM leads on 2 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Insightly | SugarCRM |
|---|---|---|---|
| Which CRM offers a free trial? | Perplexity | #7 | #8 |
Features, pricing & fit
| Dimension | Insightly | SugarCRM |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | $29 per seat / mo | — |
| Free plan | No · 14-day trial | — |
| Deployment | Cloud | Cloud (SugarCloud) and on-premise |
| Integrations | 2000+ | 180+ |
| Compliance | SOC 2 Type II, GDPR, CCPA, HIPAA | SOC 2 Type II, ISO/IEC 27001:2022, CSA STAR, GDPR, CCPA |
| Founded | 2009 | 2004 |
| Headquarters | San Francisco, California, United States | — |
| Employees | 51–200 | 501–1,000 |
| Funding | Series C · $38M raised | Private equity (Accel-KKR) |
| Best for | Mid-market and fast-growing companies wanting an affordable, customizable CRM with marketing and service modules | Mid-market B2B companies in manufacturing, wholesale and distribution that need CRM connected to their ERP. |
Plans side by side
Insightly
SugarCRM
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Insightly
- Excellent for project-based services and analytics
- Powerful pipeline management with a lighter implementation footprint
- Free plan with CRM and basic project management
- Best for combined sales and project delivery
SugarCRM
- strong midmarket option
- good account and contact management
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Insightly vs SugarCRM”, https://slateindex.ai/compare/insightly-vs-sugarcrm, data of Nov 3, 2026. Licence: CC BY 4.0.