InstantlyTurn leads into clients with automated outreach, a B2B lead database, email deliverability tools, and an AI-powered CRM.

lemlistThe only platform you need for outbound

Comparison · Sales Engagement · weekly run Nov 3

Instantly vs lemlist

Which one do AI engines recommend, and how do they differ on price, fit and features?

Track both brands

The short answer

lemlist is the stronger AI pick in Sales Engagement: it has a visibility score of 12.9 versus 10.1 for Instantly, and ranks ahead in 75% of the answers that name both.

Choose Instantly if…

You want a lower entry price ($47 vs $69)
Flat tiers pricing suits your budget better than per seat
Cost-effective platform for cold email outreach
Strong for high-volume cold email outbound and lead generation

Choose lemlist if…

You want the brand AI engines rank higher (12.9 vs 10.1)
You need more native integrations (58+ vs 50+)
AI answers describe it more positively (34% vs 28% positive)
You need SOC 2 Type II or GDPR or CCPA coverage

AI visibility side by side

Latest weekly run · Nov 3

Metric	Instantly	lemlist
Visibility score	10.1%	12.9%
Change vs last week	up+0.1%	down−1%
Rank in Sales Engagement	#9	#7
Share of voice	3%	3.8%
Mentions this run	19	25
Positive in AI answers	28%	34%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Instantly +0.09999999999999964pp · lemlist −1pp over 1 weekly runs.

Engine by engine

lemlist leads on 2 of 3 engines

ChatGPT

10.2%

16.7%

AI Mode

9.4%

5.7%

Perplexity

10.7%

16.3%

Instantlylemlist

Head to head in AI answers

12 engine answers name both brands

3Instantly ranked higher

9lemlist ranked higher

Prompt	Engine	Instantly	lemlist
What are the best Sales Engagement tools in 2026?	ChatGPT	#7	#6
What are the best Sales Engagement tools in 2026?	AI Mode	#7	#8
What are the best Sales Engagement tools in 2026?	Perplexity	#13	#7
Top sales engagement platform options for B2B SaaS companies	Perplexity	#11	#5
Best sales engagement platform for startups	ChatGPT	#5	#3
Best sales engagement platform for startups	Perplexity	#4	#2
Which sales engagement platform has the best reviews?	ChatGPT	#6	#5
Compare the leading Sales Engagement platforms	Perplexity	#9	#10
Alternatives to the most popular sales engagement platform	ChatGPT	#11	#6
Alternatives to the most popular sales engagement platform	Perplexity	#13	#12
Most affordable sales engagement platform that is still reliable	ChatGPT	#8	#10
Which Sales Engagement tools offer annual discounts?	ChatGPT	#5	#3

Features, pricing & fit

Dimension	Instantly	lemlist
Pricing model	Flat tiers	Per seat
Entry price	$47 / mo	$69 per seat / mo
Free plan	No	No · 14-day trial
Deployment	Web-based	—
Integrations	50+	58+
Compliance	—	SOC 2 Type II, GDPR, CCPA
Support	Chat support, Premium live support, Dedicated account manager and shared Slack channel on Enterprise plans	In-app live support, 1:1 onboarding sessions, Dedicated account manager (Enterprise), Priority support (Enterprise)
Founded	2021	2018
Headquarters	Sheridan, Wyoming, United States	Paris, France
Employees	51–200	—
Funding	Bootstrapped	Secondary growth equity (Expedition Growth Capital, shares bought from existing shareholders)
Best for	Small teams, agencies and freelancers running cold email outbound at scale.	Sales and growth teams running outbound, from solo founders and agencies to scaling sales teams