HubSpotThe agentic customer platform to scale your business.
vs
lemlistThe only platform you need for outbound
Comparison · Sales Engagement · weekly run Nov 3
HubSpot vs lemlist
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in Sales Engagement: it has a visibility score of 55.6 versus 12.9 for lemlist, and ranks ahead in 78% of the answers that name both.
Choose HubSpot if…
- You want the brand AI engines rank higher (55.6 vs 12.9)
- You want a free plan to start
- You need more native integrations (2000+ vs 58+)
- AI answers describe it more positively (35% vs 34% positive)
Choose lemlist if…
- You need GDPR or CCPA coverage
- Strong cold email deliverability
- Personalized outbound and multichannel campaigns
- Free trial available
AI visibility side by side
Latest weekly run · Nov 3
| Metric | HubSpot | lemlist |
|---|---|---|
| Visibility score | 55.6% | 12.9% |
| Change vs last week | up+2.3% | down−1% |
| Rank in Sales Engagement | #1 | #7 |
| Share of voice | 11.8% | 3.8% |
| Mentions this run | 71 | 25 |
| Positive in AI answers | 35% | 34% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HubSpot +2.3000000000000043pp · lemlist −1pp over 1 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HubSpotlemlist
Head to head in AI answers
23 engine answers name both brands
18HubSpot ranked higher
5lemlist ranked higher
| Prompt | Engine | HubSpot | lemlist |
|---|---|---|---|
| What is a sales engagement platform and when does a company need one? | Perplexity | #3 | #5 |
| What features matter most in a sales engagement platform? | Perplexity | #2 | #6 |
| What should a sales engagement platform integrate with? | Perplexity | #2 | #11 |
| What are the best Sales Engagement tools in 2026? | ChatGPT | #4 | #6 |
| What are the best Sales Engagement tools in 2026? | AI Mode | #3 | #8 |
| What are the best Sales Engagement tools in 2026? | Perplexity | #4 | #7 |
| Top sales engagement platform options for B2B SaaS companies | ChatGPT | #4 | #7 |
| Top sales engagement platform options for B2B SaaS companies | Perplexity | #4 | #5 |
| Best sales engagement platform for startups | ChatGPT | #2 | #3 |
| Best sales engagement platform for startups | Perplexity | #5 | #2 |
| Which sales engagement platform has the best reviews? | ChatGPT | #1 | #5 |
| Which sales engagement platform has the best reviews? | AI Mode | #5 | #3 |
Features, pricing & fit
| Dimension | HubSpot | lemlist |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | Free; paid from $7 per seat / mo | $69 per seat / mo |
| Free plan | Yes | No · 14-day trial |
| Onboarding fee | $3,000 | — |
| Deployment | Cloud | — |
| Integrations | 2000+ | 58+ |
| Compliance | SOC 2 Type II, SOC 3 | SOC 2 Type II, GDPR, CCPA |
| Support | Phone | In-app live support, 1:1 onboarding sessions, Dedicated account manager (Enterprise), Priority support (Enterprise) |
| Founded | 2006 | 2018 |
| Headquarters | Cambridge, Massachusetts, United States | Paris, France |
| Employees | 5,000+ | — |
| Funding | Corporate round | Secondary growth equity (Expedition Growth Capital, shares bought from existing shareholders) |
| Best for | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Sales and growth teams running outbound, from solo founders and agencies to scaling sales teams |
Plans side by side
HubSpot
Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
lemlist
Email$69month (unlimited users, 50,000 emails/mo); $55/month billed yearly
Multichannel$109user / month; $87/user/month billed yearly
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
lemlist
- Strong cold email deliverability
- Personalized outbound and multichannel campaigns
- Free trial available
- Good value for multichannel outbound
- Intuitive interface with high user ratings
- More focused on outbound email than complete sales-process management
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “HubSpot vs lemlist”, https://slateindex.ai/compare/hubspot-vs-lemlist, data of Nov 3, 2026. Licence: CC BY 4.0.