InstantlyTurn leads into clients with automated outreach, a B2B lead database, email deliverability tools, and an AI-powered CRM.
vs
MixmaxTurn Your Outreach Into Relationships
Comparison · Sales Engagement · weekly run Nov 3
Instantly vs Mixmax
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Instantly is the stronger AI pick in Sales Engagement: it has a visibility score of 10.1 versus 8.5 for Mixmax, and ranks ahead in 14% of the answers that name both.
Choose Instantly if…
- You want the brand AI engines rank higher (10.1 vs 8.5)
- You need more native integrations (50+ vs 40+)
- Flat tiers pricing suits your budget better than usage-based
- Cost-effective platform for cold email outreach
Choose Mixmax if…
- You want a free plan to start
- AI answers describe it more positively (33% vs 28% positive)
- You need SOC 2 Type II or SOC 3 or GDPR or CPRA or HIPAA (BAA available) or Google verified for OAuth and API security coverage
- Usage-based pricing suits your budget better than flat tiers
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Instantly | Mixmax |
|---|---|---|
| Visibility score | 10.1% | 8.5% |
| Change vs last week | up+0.1% | up+0.1% |
| Rank in Sales Engagement | #9 | #11 |
| Share of voice | 3% | 2.5% |
| Mentions this run | 19 | 17 |
| Positive in AI answers | 28% | 33% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Instantly +0.09999999999999964pp · Mixmax +0.09999999999999964pp over 1 weekly runs.
Engine by engine
Instantly leads on 1 of 3 engines
ChatGPT
AI Mode
Perplexity
InstantlyMixmax
Head to head in AI answers
7 engine answers name both brands
1Instantly ranked higher
6Mixmax ranked higher
| Prompt | Engine | Instantly | Mixmax |
|---|---|---|---|
| What are the best Sales Engagement tools in 2026? | Perplexity | #13 | #8 |
| Top sales engagement platform options for B2B SaaS companies | Perplexity | #11 | #8 |
| Best sales engagement platform for startups | AI Mode | #7 | #5 |
| Alternatives to the most popular sales engagement platform | ChatGPT | #11 | #8 |
| Alternatives to the most popular sales engagement platform | Perplexity | #13 | #7 |
| Most affordable sales engagement platform that is still reliable | ChatGPT | #8 | #6 |
| Which Sales Engagement tools offer annual discounts? | ChatGPT | #5 | #6 |
Features, pricing & fit
| Dimension | Instantly | Mixmax |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | $47 / mo | Free; paid from $29 / mo |
| Free plan | No | Yes |
| Deployment | Web-based | Chrome extension inside Gmail, with Outlook support and a web app |
| Integrations | 50+ | 40+ |
| Compliance | — | SOC 2 Type II, SOC 3, GDPR, CPRA, HIPAA (BAA available), Google verified for OAuth and API security |
| Support | Chat support, Premium live support, Dedicated account manager and shared Slack channel on Enterprise plans | Live chat with the Mixmax team, Sales contact for larger teams |
| Founded | 2021 | 2014 |
| Headquarters | Sheridan, Wyoming, United States | San Francisco, CA |
| Employees | 51–200 | 51–200 |
| Funding | Bootstrapped | Series A |
| Best for | Small teams, agencies and freelancers running cold email outbound at scale. | Individual sellers, founders, consultants and teams that do outbound outreach and want to work from Gmail, from solo users to larger sales teams |
Plans side by side
Instantly
Outreach Growth$47month
Outreach Hypergrowth$107month
Outreach Light Speed$358month
Outreach EnterpriseCustomcustom
Credits Growth$47month
Credits Supersonic$97month
Hyper Credits$197month (from)
Credits EnterpriseCustomcustom
Starter Bundle$94month
Scale Bundle$194month
Agency Bundle$555month
VIPCustomcustom
Mixmax
I follow up now and then (50 recipients a month)$0user/month
I reach out every week (100 recipients a month)$29user/month, billed yearly
Outreach is my job (1,500 recipients a month)$89user/month, billed yearly
We run outreach at scale (3,000 recipients a month)$129user/month, billed yearly
Pros and cons
Themes from the AI answers that mention each brand
Instantly
- Cost-effective platform for cold email outreach
- Strong for high-volume cold email outbound and lead generation
- Deliverability, warm-up and sending infrastructure
- Good for agencies managing many sending accounts
- Highest G2 rating among sales engagement platforms
- Narrow focus on cold email rather than an all-in-one platform
- Not a complete CRM or full sales engagement suite
Mixmax
- Strong fit for Gmail and Google Workspace teams
- Lightweight email sequences and engagement tracking
- Offers a free tier
- Attractive for Salesforce-oriented sales teams
- Named among top recommendations for sales engagement
- Free tier limited to about 50 sequence recipients per month
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Instantly vs Mixmax”, https://slateindex.ai/compare/instantly-vs-mixmax, data of Nov 3, 2026. Licence: CC BY 4.0.