ApolloThe AI GTM System for Go-to-Market Teams
vs
MixmaxTurn Your Outreach Into Relationships
Comparison · Sales Engagement · weekly run Nov 3
Apollo vs Mixmax
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Apollo is the stronger AI pick in Sales Engagement: it has a visibility score of 51 versus 8.5 for Mixmax, and ranks ahead in 94% of the answers that name both.
Choose Apollo if…
- You want the brand AI engines rank higher (51 vs 8.5)
- You need more native integrations (200+ vs 40+)
- AI answers describe it more positively (60% vs 33% positive)
- You need SOC 2 or CCPA or ISO/IEC 27001 or CASA Tier 2 or EU-US DPF or PCI DSS coverage
Choose Mixmax if…
- You need SOC 2 Type II or SOC 3 or HIPAA (BAA available) or Google verified for OAuth and API security coverage
- Usage-based pricing suits your budget better than per seat
- Strong fit for Gmail and Google Workspace teams
- Lightweight email sequences and engagement tracking
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Apollo | Mixmax |
|---|---|---|
| Visibility score | 51% | 8.5% |
| Change vs last week | down−2.8% | up+0.1% |
| Rank in Sales Engagement | #4 | #11 |
| Share of voice | 9.4% | 2.5% |
| Mentions this run | 59 | 17 |
| Positive in AI answers | 60% | 33% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Apollo −2.799999999999997pp · Mixmax +0.09999999999999964pp over 1 weekly runs.
Engine by engine
Apollo leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
ApolloMixmax
Head to head in AI answers
16 engine answers name both brands
15Apollo ranked higher
1Mixmax ranked higher
| Prompt | Engine | Apollo | Mixmax |
|---|---|---|---|
| What are the best Sales Engagement tools in 2026? | Perplexity | #3 | #8 |
| Top sales engagement platform options for B2B SaaS companies | Perplexity | #3 | #8 |
| Best sales engagement platform for startups | AI Mode | #3 | #5 |
| Alternatives to the most popular sales engagement platform | ChatGPT | #3 | #8 |
| Alternatives to the most popular sales engagement platform | Perplexity | #3 | #7 |
| Most affordable sales engagement platform that is still reliable | ChatGPT | #1 | #6 |
| How much does a sales engagement platform cost per month? | ChatGPT | #2 | #1 |
| Which sales engagement platform offers a free trial? | AI Mode | #1 | #4 |
| Which sales engagement platform offers a free trial? | Perplexity | #8 | #10 |
| Is there a free sales engagement platform for small teams? | ChatGPT | #1 | #4 |
| Is there a free sales engagement platform for small teams? | Perplexity | #1 | #3 |
| Which sales engagement platform has transparent pricing? | Perplexity | #1 | #4 |
Features, pricing & fit
| Dimension | Apollo | Mixmax |
|---|---|---|
| Pricing model | Per seat | Usage-based |
| Entry price | Contact sales | Free; paid from $29 / mo |
| Free plan | Yes | Yes |
| Deployment | Cloud platform | Chrome extension inside Gmail, with Outlook support and a web app |
| Integrations | 200+ | 40+ |
| Compliance | GDPR, SOC 2, CCPA, ISO/IEC 27001, CASA Tier 2, CPRA, EU-US DPF, PCI DSS | SOC 2 Type II, SOC 3, GDPR, CPRA, HIPAA (BAA available), Google verified for OAuth and API security |
| Support | Email support at support@apollo.io, Dedicated support on Custom plans, Sales team for Custom plan discussions | Live chat with the Mixmax team, Sales contact for larger teams |
| Founded | 2015 | 2014 |
| Headquarters | San Francisco, CA | San Francisco, CA |
| Employees | 501–1,000 | 51–200 |
| Funding | Series D · $250M raised | Series A |
| Best for | Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system | Individual sellers, founders, consultants and teams that do outbound outreach and want to work from Gmail, from solo users to larger sales teams |
Plans side by side
Mixmax
I follow up now and then (50 recipients a month)$0user/month
I reach out every week (100 recipients a month)$29user/month, billed yearly
Outreach is my job (1,500 recipients a month)$89user/month, billed yearly
We run outreach at scale (3,000 recipients a month)$129user/month, billed yearly
Pros and cons
Themes from the AI answers that mention each brand
Apollo
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
- Strong all-in-one value for prospecting and outreach
- Affordable, reliable choice for small teams and startups
- Widely used and highly rated by reviewers
Mixmax
- Strong fit for Gmail and Google Workspace teams
- Lightweight email sequences and engagement tracking
- Offers a free tier
- Attractive for Salesforce-oriented sales teams
- Named among top recommendations for sales engagement
- Free tier limited to about 50 sequence recipients per month
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Apollo vs Mixmax”, https://slateindex.ai/compare/apollo-vs-mixmax, data of Nov 3, 2026. Licence: CC BY 4.0.