InstantlyTurn leads into clients with automated outreach, a B2B lead database, email deliverability tools, and an AI-powered CRM.
vs
UserlistAdvanced Email Automation for Product Marketers
Comparison · Email Marketing · weekly run Nov 2
Instantly vs Userlist
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Userlist is the stronger AI pick in Email Marketing: it has a visibility score of 1.2 versus 0 for Instantly.
Choose Instantly if…
- You prefer a larger, established vendor (51–200 employees)
- Flat tiers pricing suits your budget better than usage-based
- Cost-effective platform for cold email outreach
- Strong for high-volume cold email outbound and lead generation
Choose Userlist if…
- You want the brand AI engines rank higher (1.2 vs 0)
- Usage-based pricing suits your budget better than flat tiers
- Recommended as a top choice on B2B SaaS shortlists
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Instantly | Userlist |
|---|---|---|
| Visibility score | 0% | 1.2% |
| Change vs last week | New | New |
| Rank in Email Marketing | #48 | #32 |
| Share of voice | 0% | 0.4% |
| Mentions this run | 0 | 2 |
| Positive in AI answers | 28% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Instantly 0pp · Userlist 0pp over 0 weekly runs.
Engine by engine
Userlist leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
InstantlyUserlist
Head to head in AI answers
0 engine answers name both brands
0Instantly ranked higher
0Userlist ranked higher
Features, pricing & fit
| Dimension | Instantly | Userlist |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | $47 / mo | Contact sales |
| Free plan | No | No · 14-day trial |
| Deployment | Web-based | — |
| Integrations | 50+ | — |
| Support | Chat support, Premium live support, Dedicated account manager and shared Slack channel on Enterprise plans | Email support at support@userlist.com, Discovery demo and 60-minute roadmapping session for new accounts, Group training for the team on Professional, Dedicated account manager and monthly review calls on Enterprise |
| Founded | 2021 | 2017 |
| Headquarters | Sheridan, Wyoming, United States | Atlanta, Georgia, United States |
| Employees | 51–200 | 1–10 |
| Funding | Bootstrapped | Pre-seed from 21 angel investors |
| Best for | Small teams, agencies and freelancers running cold email outbound at scale. | Growing B2B SaaS companies that need to onboard, engage and nurture both customers and marketing leads, especially where accounts have several users. |
Plans side by side
Instantly
Outreach Growth$47month
Outreach Hypergrowth$107month
Outreach Light Speed$358month
Outreach EnterpriseCustomcustom
Credits Growth$47month
Credits Supersonic$97month
Hyper Credits$197month (from)
Credits EnterpriseCustomcustom
Starter Bundle$94month
Scale Bundle$194month
Agency Bundle$555month
VIPCustomcustom
Userlist
BasicCustommonth, 10,000 users included; $10/month for each additional 1,000 users
ProfessionalCustommonth, 10,000 users included; $12/month for each additional 1,000 users
EnterpriseCustomcontact sales
Pros and cons
Themes from the AI answers that mention each brand
Instantly
- Cost-effective platform for cold email outreach
- Strong for high-volume cold email outbound and lead generation
- Deliverability, warm-up and sending infrastructure
- Good for agencies managing many sending accounts
- Highest G2 rating among sales engagement platforms
- Narrow focus on cold email rather than an all-in-one platform
- Not a complete CRM or full sales engagement suite
Userlist
- Recommended as a top choice on B2B SaaS shortlists
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Instantly vs Userlist”, https://slateindex.ai/compare/instantly-vs-userlist, data of Nov 2, 2026. Licence: CC BY 4.0.