KlaviyoKlaviyo is the autonomous CRM for B2C brands, built to turn what you know about your customers into real growth.
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MauticFree your marketing with Mautic
Comparison · Email Marketing · weekly run Nov 2
Klaviyo vs Mautic
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Klaviyo is the stronger AI pick in Email Marketing: it has a visibility score of 24 versus 0.7 for Mautic.
Choose Klaviyo if…
- You want the brand AI engines rank higher (24 vs 0.7)
- AI answers describe it more positively (55% vs 50% positive)
- You need SOC 2 Type II or ISO 27001 or ISO 27017 coverage
- Leading choice for ecommerce, Shopify and online stores
Choose Mautic if…
- free open-source option
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Klaviyo | Mautic |
|---|---|---|
| Visibility score | 24% | 0.7% |
| Change vs last week | New | New |
| Rank in Email Marketing | #6 | #37 |
| Share of voice | 6.4% | 0.3% |
| Mentions this run | 33 | 1 |
| Positive in AI answers | 55% | 50% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Klaviyo 0pp · Mautic 0pp over 0 weekly runs.
Engine by engine
Klaviyo leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
KlaviyoMautic
Head to head in AI answers
0 engine answers name both brands
0Klaviyo ranked higher
0Mautic ranked higher
Features, pricing & fit
| Dimension | Klaviyo | Mautic |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Deployment | — | Self-hosted, Managed Mautic, or cloud-based through hosting providers |
| Integrations | 400+ | — |
| Compliance | SOC 2 Type II, ISO 27001, ISO 27017 | — |
| Support | Email support, Help Center and documentation, Klaviyo Academy courses, Klaviyo Community | Community forums for free support, Dedicated support manager on Professional and Enterprise plans |
| Founded | 2012 | 2014 |
| Headquarters | Boston, MA, United States | Boston, MA, United States |
| Employees | 1,001–5,000 | — |
| Funding | IPO | Series A · $6M raised |
| Best for | Ecommerce and direct-to-consumer brands that want email, SMS and customer data in one platform, from small businesses starting on the free plan to large enterprises. | Organizations that want open source marketing automation and full control over where their data lives |
Plans side by side
Mautic
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Klaviyo
- Leading choice for ecommerce, Shopify and online stores
- Deep data-driven behavioral automation and predictive analytics
- Email and SMS marketing for ecommerce brands
- Free to start with no credit card required
- Bills monthly only, with no standard annual billing discount
Mautic
- free open-source option
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Klaviyo vs Mautic”, https://slateindex.ai/compare/klaviyo-vs-mautic, data of Nov 2, 2026. Licence: CC BY 4.0.