HubSpotThe agentic customer platform to scale your business.
vs
KlaviyoKlaviyo is the autonomous CRM for B2C brands, built to turn what you know about your customers into real growth.
Comparison · Marketing Automation · weekly run Nov 2
HubSpot vs Klaviyo
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in Marketing Automation: it has a visibility score of 73.1 versus 21.6 for Klaviyo, and ranks ahead in 91% of the answers that name both.
Choose HubSpot if…
- You want the brand AI engines rank higher (73.1 vs 21.6)
- You need more native integrations (2000+ vs 400+)
- You need SOC 3 coverage
- You prefer a larger, established vendor (5,000+ employees)
Choose Klaviyo if…
- AI answers describe it more positively (55% vs 35% positive)
- You need ISO 27001 or ISO 27017 coverage
- Usage-based pricing suits your budget better than per seat
- Leading choice for ecommerce, Shopify and online stores
AI visibility side by side
Latest weekly run · Nov 2
| Metric | HubSpot | Klaviyo |
|---|---|---|
| Visibility score | 73.1% | 21.6% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #1 | #6 |
| Share of voice | 13.1% | 5.9% |
| Mentions this run | 72 | 33 |
| Positive in AI answers | 35% | 55% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HubSpot 0pp · Klaviyo 0pp over 0 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HubSpotKlaviyo
Head to head in AI answers
33 engine answers name both brands
30HubSpot ranked higher
3Klaviyo ranked higher
| Prompt | Engine | HubSpot | Klaviyo |
|---|---|---|---|
| What features matter most in a marketing automation platform? | ChatGPT | #3 | #6 |
| What should a marketing automation platform integrate with? | Perplexity | #2 | #4 |
| What are the best marketing automation tools in 2026? | ChatGPT | #1 | #3 |
| What are the best marketing automation tools in 2026? | Perplexity | #1 | #3 |
| Best marketing automation platform for startups | ChatGPT | #1 | #6 |
| Best marketing automation platform for startups | Perplexity | #1 | #5 |
| Best marketing automation platform for enterprise | Perplexity | #1 | #6 |
| Which marketing automation platform has the best reviews? | ChatGPT | #5 | #1 |
| Which marketing automation platform has the best reviews? | AI Mode | #2 | #3 |
| Which marketing automation platform has the best reviews? | Perplexity | #2 | #3 |
| Compare the leading marketing automation platforms | ChatGPT | #1 | #3 |
| Compare the leading marketing automation platforms | AI Mode | #1 | #6 |
Features, pricing & fit
| Dimension | HubSpot | Klaviyo |
|---|---|---|
| Pricing model | Per seat | Usage-based |
| Entry price | Free; paid from $7 per seat / mo | Contact sales |
| Free plan | Yes | Yes |
| Onboarding fee | $3,000 | — |
| Deployment | Cloud | — |
| Integrations | 2000+ | 400+ |
| Compliance | SOC 2 Type II, SOC 3 | SOC 2 Type II, ISO 27001, ISO 27017 |
| Support | Phone | Email support, Help Center and documentation, Klaviyo Academy courses, Klaviyo Community |
| Founded | 2006 | 2012 |
| Headquarters | Cambridge, Massachusetts, United States | Boston, MA, United States |
| Employees | 5,000+ | 1,001–5,000 |
| Funding | Corporate round | IPO |
| Best for | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Ecommerce and direct-to-consumer brands that want email, SMS and customer data in one platform, from small businesses starting on the free plan to large enterprises. |
Plans side by side
HubSpot
Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
Pros and cons
Themes from the AI answers that mention each brand
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Klaviyo
- Leading choice for ecommerce, Shopify and online stores
- Deep data-driven behavioral automation and predictive analytics
- Email and SMS marketing for ecommerce brands
- Free to start with no credit card required
- Bills monthly only, with no standard annual billing discount
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “HubSpot vs Klaviyo”, https://slateindex.ai/compare/hubspot-vs-klaviyo, data of Nov 2, 2026. Licence: CC BY 4.0.