Klaviyo pricing 2026: plans and costs
How AI answers describe Klaviyo pricing
Entry-Level / Small Business Platforms (e.g., ActiveCampaign, Klaviyo, HighLevel): $30 to $150 per month for foundational email marketing, basic workflows, and smaller contact lists (around 1,000 to 5,000 contacts).
Compared to: HubSpot · ActiveCampaign · Brevo
Quick pricing summary
- Free: $0 month
- Worth noting: Only the free plan is priced on the page. Paid plans are configured with a plan builder covering Marketing, Data + Analytics, Service, Composer, Customer Agent, Professional Services and Enterprise Platform, and no paid prices are stated.
Plans
Free
$0 month
- Up to 250 active profiles
- 500 email sends/month
- $5 of mobile messages/month
- $5 of Composer usage/month
- Built-in reporting
- Email support for first 60 days
Klaviyo pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| Klaviyo | Contact sales | Yes | Usage-based | — | |
| HubSpot | Free; paid from $7 per seat / mo | Yes | Per seat | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Compare → |
| ActiveCampaign | Contact sales | No | Flat tiers | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Compare → |
| Brevo | Contact sales | Yes | Usage-based | Individuals, solopreneurs and small businesses starting with email and multichannel marketing, with a free forever plan. | Compare → |
| Mailchimp | Free; paid from $13 / mo | Yes | Usage-based | Growing businesses, including small businesses, retailers, nonprofits and creators that want email, SMS and automation in one platform | Compare → |
List prices as published on www.klaviyo.com/pricing. Totals are worked examples, not quotes.