Klaviyo alternatives: top competitors compared
Named alongside Klaviyo
HubSpotBest forStartups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.80% of Klaviyo answersActiveCampaignBest forSmall teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing71% of Klaviyo answersBrevoBest forIndividuals, solopreneurs and small businesses starting with email and multichannel marketing, with a free forever plan.67% of Klaviyo answersMailchimpBest forGrowing businesses, including small businesses, retailers, nonprofits and creators that want email, SMS and automation in one platform59% of Klaviyo answers
Data from SlateIndex weekly runs
Klaviyo has a visibility score of 24 in Email Marketing, #6 of 55. AI answers that name Klaviyo most often also name these 4.
What AI answers fault Klaviyo for
Bills monthly only, with no standard annual billing discount
Raised in 4 collected answers.
Quick reference
| Alternative | Best for | Starting price | Visibility | Key differentiator |
|---|---|---|---|---|
| HubSpot | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Free; paid from $7 per seat / mo | 73.1% | All hubs share one Smart CRM database, with a free tier that never expires. |
| ActiveCampaign | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Contact sales | 44% | Active Intelligence, an AI layer that builds, tests and reports on campaigns from the account's own data and waits for approval before changes go live |
| Brevo | Individuals, solopreneurs and small businesses starting with email and multichannel marketing, with a free forever plan. | Contact sales | 41.2% | All-in-one platform combining email, SMS, WhatsApp, CRM, live chat and transactional email in one product, with a free forever plan. |
| Mailchimp | Growing businesses, including small businesses, retailers, nonprofits and creators that want email, SMS and automation in one platform | Free; paid from $13 / mo | 45.4% | Email, SMS and marketing automation in one platform, with AI-driven recommendations based on real-time customer behavior |
Alternative 1
HubSpot vs Klaviyo →HubSpot
HubSpot suits startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM..
Quick facts
- Free; paid from $7 per seat / mo · per seat
- Free plan available
- 73.1% visibility score · #1 in Marketing Automation
- 2000+ native integrations
Key features
- Marketing Hub — Marketing automation software for lead generation, campaigns and analytics.
- Sales Hub — Sales software for prospecting, pipeline management, sequences and forecasting.
- Service Hub — Customer service software with help desk workspace, ticketing, knowledge base and customer success tools.
- Content Hub — Content marketing software for websites, landing pages, blogs and podcasts.
HubSpot vs Klaviyo
| Dimension | HubSpot | Klaviyo |
|---|---|---|
| Visibility score | 73.1% | 24% |
| Pricing model | Per seat | Usage-based |
| Entry price | Free; paid from $7 per seat / mo | Contact sales |
| Free plan | Yes | Yes |
| Trial | Free plan available | Free plan available |
Pros
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
Cons
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Alternative 2
ActiveCampaign vs Klaviyo →ActiveCampaign
ActiveCampaign suits small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing.
Quick facts
- Contact sales · flat tiers
- 44% visibility score · #2 in Marketing Automation
- 1000+ native integrations
Key features
- ActiveCampaign — Marketing automation platform for email, SMS, WhatsApp, CRM and reporting
- Active Intelligence — AI layer that drafts campaigns, audits accounts and answers marketing questions
- Postmark — Transactional email service for password resets, notifications and confirmations
ActiveCampaign vs Klaviyo
| Dimension | ActiveCampaign | Klaviyo |
|---|---|---|
| Visibility score | 44% | 24% |
| Pricing model | Flat tiers | Usage-based |
| Entry price | Contact sales | Contact sales |
| Free plan | No | Yes |
| Trial | — | Free plan available |
Pros
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
Cons
- charges for total stored prospect records
Alternative 3
Brevo vs Klaviyo →Brevo
Brevo suits individuals, solopreneurs and small businesses starting with email and multichannel marketing, with a free forever plan..
Quick facts
- Contact sales · usage-based
- Free plan available
- 41.2% visibility score · #2 in Email Marketing
- 150+ native integrations
Key features
- Marketing Platform — Email, SMS, WhatsApp, web and mobile push marketing with marketing automation, forms, landing pages and analytics.
- Transactional Email — Email service and API with SMTP, webhooks and inbound parsing for password resets, order confirmations and other system messages.
- Sales Platform — Pipeline management, automated deal tracking, and meetings and call recordings.
- Conversations Platform — Live chat, phone and a universal inbox for customer conversations.
Brevo vs Klaviyo
| Dimension | Brevo | Klaviyo |
|---|---|---|
| Visibility score | 41.2% | 24% |
| Pricing model | Usage-based | Usage-based |
| Entry price | Contact sales | Contact sales |
| Free plan | Yes | Yes |
| Trial | Free plan available | Free plan available |
Pros
- Affordable, budget-friendly pricing
- Volume-based pricing with unlimited contacts
- Multichannel email and SMS automation
- Permanent free tier with up to 300 daily sends
- User-friendly with clean drag-and-drop builders
Cons
Alternative 4
Mailchimp vs Klaviyo →Mailchimp
Mailchimp suits growing businesses, including small businesses, retailers, nonprofits and creators that want email, SMS and automation in one platform.
Quick facts
- Free; paid from $13 / mo · usage-based
- Free plan available
- 45.4% visibility score · #1 in Email Marketing
- 300+ native integrations
Key features
- Email marketing — Create, send and track email campaigns, with plan-based limits on contacts and monthly sends.
- Marketing automation flows — Automated email and SMS sequences, including pre-built SMS automations such as abandoned cart messages.
- SMS and MMS marketing — Add-on to paid plans in select countries, available after application and approval.
- Forms and landing pages — Popup forms and landing pages for growing an email list from website visitors.
Mailchimp vs Klaviyo
| Dimension | Mailchimp | Klaviyo |
|---|---|---|
| Visibility score | 45.4% | 24% |
| Pricing model | Usage-based | Usage-based |
| Entry price | Free; paid from $13 / mo | Contact sales |
| Free plan | Yes | Yes |
| Trial | Free plan available | Free plan available |
Pros
- Easy to use, beginner-friendly
- Drag-and-drop email design and templates
- Most popular, widely recognised market leader
- Strongest overall general-purpose choice
- Free tier and broad integrations
Cons
- Tight free plan limits
- No standard annual billing discount
- Penalises cold lists
How to choose
Match the pricing model to your cost driver: headcount, usage or features.
| Platform | Pricing model | Starting price |
|---|---|---|
| Klaviyo | Usage-based | Contact sales |
| HubSpot | Per seat | Free; paid from $7 per seat / mo |
| ActiveCampaign | Flat tiers | Contact sales |
| Brevo | Usage-based | Contact sales |
| Mailchimp | Usage-based | Free; paid from $13 / mo |
More alternatives
Ranked by how often AI answers name them alongside Klaviyo in the latest weekly run.