Klaviyo

New

Klaviyo is the autonomous CRM for B2C brands, built to turn what you know about your customers into real growth.

Email MarketingBoston, MA, United States1,001–5,000 employeesFounded 2012

#6 of 55 in Email Marketing205,000 customers (per klaviyo.com)55% positive in AI answers

Track this brand Visit website Compare alternatives

Visibility score

24%

New vs last week

Weekly run · Nov 2

Data collected Nov 2, 2026·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run Nov 9, 2026

Klaviyo ranks #6 of 55 in Email Marketing with an AI visibility score of 24 (SlateIndex, Nov 2, 2026).
Klaviyo is most visible on ChatGPT (29.1) and least on Google AI Mode (19.6).
AI engines name Klaviyo in 36 of the 90 Email Marketing buyer prompts SlateIndex tracks.
brevo.com is the source AI engines cite most in answers about Klaviyo, with 14 citations.

About

Company details for Klaviyo

Klaviyo is an autonomous B2C CRM that unifies a built-in customer data platform with email, SMS, RCS, WhatsApp, mobile push and web events in one customer profile. Its AI agents include Composer, which plans and launches campaigns that users approve, and Customer Agent, which answers customer service questions. Marketing, analytics and service run on the same customer data, and the platform is sold to ecommerce and other B2C brands. It ranks #6 of 55 in Email Marketing on SlateIndex and has a visibility score of 24 in the latest weekly run.

Founded in 2012 and headquartered in Boston, MA, United States, the company employs 1,001–5,000 people. Its differentiator: a built-in customer data platform and AI agents share one customer profile with marketing, analytics and service, so the same data drives every channel.

Website: klaviyo.com
Categories: Email Marketing, Marketing Automation, E-Commerce Platforms
Company size: 1,001–5,000 employees
Headquarters: Boston, MA, United States
Founded: 2012
Company type: Public (NYSE: KVYO)
Funding: IPO
Customers: 205,000 · per klaviyo.com
Pricing: Contact sales · usage-based
Free trial: Free plan available
Integrations: 400+ native
Languages: 12 supported
Compliance: SOC 2 Type II, ISO 27001, ISO 27017
Support: Email support, Help Center and documentation, Klaviyo Academy courses, Klaviyo Community, Dedicated customer success managers for enterprise

LinkedIn · linkedin.com/company/klaviyo/X (Twitter) · twitter.com/klaviyo Facebook · facebook.com/Klaviyo/Instagram · instagram.com/klaviyo/YouTube · youtube.com/@klaviyo

Read from klaviyo.com, g2.com, linkedin.com, trust.klaviyo.com, businesswire.com, marketplace.klaviyo.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 2 · next run Nov 9

Visibility score

24%

across Email Marketing answers, weighted by position

ChatGPT29.1%

AI Mode19.6%

Perplexity23.3%

Change

New

vs last week’s run

Category rank

#6 of 55

in Email Marketing

Mentions

in this week’s run

Share of voice

6.4%

of AI mentions in Email Marketing

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now24%

30-day change—

High · low24% · 24%

Rank#6

Compare in

Changes appear after the second weekly run in Email Marketing. Mailchimp leads the category at 45.4%.

Media

Website and product screenshots for Klaviyo

All media

Home page

Pricing page

AI mentions & citations

Recent answers that name Klaviyo

All prompts

Best email marketing platform with AI features

Klaviyo – Best for E-commerce & Predictive Analytics

Google AI Mode · run of Nov 2

Best email marketing platform with AI features

Klaviyo is the best overall choice for ecommerce, while Brevo is the best budget-friendly option for small businesses and newsletters.

Perplexity · run of Nov 2

Which Email Marketing vendors do analysts recommend?

ChatGPT · run of Nov 2

How do I choose an email marketing platform for a mid-market team?

Growth-to-Mid-Market / E-commerce Specialists (e.g., Klaviyo ): Best if you need deep native commerce, fast time-to-value, and rich behavioral triggers out of the box.

Google AI Mode · run of Nov 2

Best email marketing platform for startups

Klaviyo (Best for E-commerce & D2C)

Google AI Mode · run of Nov 2

Who makes the most used email marketing platform?

Competitors: While Mailchimp dominates overall brand awareness and general small-business adoption, other massive platforms lead in specific niches—such as Klaviyo for e-commerce/Shopify stores and Constant Contact or…

Google AI Mode · run of Nov 2

Who makes the most used email marketing platform?

For example, Klaviyo is especially prominent in e-commerce, while HubSpot is more common among CRM-focused businesses.

Perplexity · run of Nov 2

Compare the leading Email Marketing platforms

My overall recommendation: Mailchimp for general-purpose marketing, ActiveCampaign for advanced automation, Klaviyo for ecommerce, and MailerLite for affordability and simplicity.

ChatGPT · run of Nov 2

Products & features

What Klaviyo sells

Email Marketing

Personalized email campaigns and automated flows built on unified customer profiles.

SMS Marketing

Automated and personalized text message marketing with compliance tools.

WhatsApp Marketing

Marketing messages sent over WhatsApp within the same customer profile.

Mobile Push

Push notifications for mobile app marketing.

RCS for Business

Rich messaging channel for brand messages.

Customer Hub

Customer data capture and sign-up tools feeding the customer profile.

Reviews

Product review collection and display for marketing.

Social Marketing

Social channel marketing within the Klaviyo platform.

Composer

AI marketing agent that turns a prompt or customer data into campaigns and flows for approval.

Customer Agent

AI customer service agent that answers customer questions and helps with purchases.

Helpdesk

Ticket management for customer service with shared customer profiles.

Klaviyo Data Platform

Customer data platform that unifies behavioral, transactional and engagement data in real time.

Strengths engines cite

Leading choice for ecommerce, Shopify and online stores
Deep data-driven behavioral automation and predictive analytics
Email and SMS marketing for ecommerce brands
Free to start with no credit card required

Target market & buyers

B2C brands, especially ecommerce and direct-to-consumer retailers.

Notable customers include Dollar Shave Club, Dermalogica, Daily Harvest, Princess Polly, Thirdlove, Marc Fisher Footwear, Proper Hotels, Dagne Dover.

Industry	Primary use case
Ecommerce and beauty	Consolidating CRM and customer data so that Dermalogica and Daily Harvest could target and personalize campaigns across channels.
Apparel and footwear	Using Customer Agent for 24/7 customer conversations and product recommendations, and combining email and SMS for Thirdlove and Marc Fisher Footwear.
Hospitality	Replacing a fragmented CRM so Proper Hotels could grow revenue share year over year.

Funding & recent developments

Funding

Round	Year	Amount
Seed	2015	$2M
Series A	2016	$7M
Series B	2019	$150M
Series C	2020	$200M
Series D	2021	$320M
IPO	2023	$706M

Latest known round	Total raised
IPO	—

Recent developments

Oct 2026PartnershipAtlassian Williams F1 partnership
Klaviyo announced a partnership with Atlassian Williams F1.
Sep 2026ProductKlaviyo goes headless for AI agents
Klaviyo opened its platform to AI agents.
Sep 2026CompanyNew EMEA headquarters in Dublin
Klaviyo opened a new EMEA headquarters in Dublin.
Aug 2026CompanyAsia headquarters opened in Singapore
Klaviyo opened its Asia headquarters in Singapore.
Jul 2026CompanyErica Smith named CFO
Erica Smith was named chief financial officer, succeeding Amanda Whalen effective September 1, 2026.