ActiveCampaignAutonomous marketing platform for email, SMS and WhatsApp

KlaviyoKlaviyo is the autonomous CRM for B2C brands, built to turn what you know about your customers into real growth.

Comparison · Marketing Automation · weekly run Nov 2

ActiveCampaign vs Klaviyo

Which one do AI engines recommend, and how do they differ on price, fit and features?

Track both brands

The short answer

ActiveCampaign is the stronger AI pick in Marketing Automation: it has a visibility score of 44 versus 21.6 for Klaviyo, and ranks ahead in 88% of the answers that name both.

Choose ActiveCampaign if…

You want the brand AI engines rank higher (44 vs 21.6)
You need more native integrations (1000+ vs 400+)
You need GDPR or SOC 2 or HIPAA coverage
Flat tiers pricing suits your budget better than usage-based

Choose Klaviyo if…

You want a free plan to start
AI answers describe it more positively (55% vs 53% positive)
You need SOC 2 Type II or ISO 27001 or ISO 27017 coverage
You prefer a larger, established vendor (1,001–5,000 employees)

AI visibility side by side

Latest weekly run · Nov 2

Metric	ActiveCampaign	Klaviyo
Visibility score	44%	21.6%
Change vs last week	New	New
Rank in Marketing Automation	#2	#6
Share of voice	9.3%	5.9%
Mentions this run	51	33
Positive in AI answers	53%	55%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

ActiveCampaign 0pp · Klaviyo 0pp over 0 weekly runs.

Engine by engine

ActiveCampaign leads on 3 of 3 engines

ChatGPT

43.7%

23.7%

AI Mode

47.6%

17.2%

Perplexity

40.7%

23.9%

ActiveCampaignKlaviyo

Head to head in AI answers

26 engine answers name both brands

23ActiveCampaign ranked higher

3Klaviyo ranked higher

Prompt	Engine	ActiveCampaign	Klaviyo
What features matter most in a marketing automation platform?	ChatGPT	#5	#6
What are the best marketing automation tools in 2026?	ChatGPT	#2	#3
What are the best marketing automation tools in 2026?	Perplexity	#2	#3
Best marketing automation platform for startups	ChatGPT	#2	#6
Best marketing automation platform for startups	Perplexity	#2	#5
Which marketing automation platform has the best reviews?	ChatGPT	#4	#1
Which marketing automation platform has the best reviews?	AI Mode	#1	#3
Which marketing automation platform has the best reviews?	Perplexity	#1	#3
Compare the leading marketing automation platforms	ChatGPT	#6	#3
Compare the leading marketing automation platforms	AI Mode	#2	#6
Compare the leading marketing automation platforms	Perplexity	#4	#5
Alternatives to the most popular marketing automation platform	ChatGPT	#3	#5

Features, pricing & fit

Dimension	ActiveCampaign	Klaviyo
Pricing model	Flat tiers	Usage-based
Entry price	Contact sales	Contact sales
Free plan	No	Yes
Onboarding fee	Included	—
Integrations	1000+	400+
Compliance	GDPR, SOC 2, HIPAA	SOC 2 Type II, ISO 27001, ISO 27017
Support	Help center, FAQs, Support request form, Dedicated account team on Enterprise plan	Email support, Help Center and documentation, Klaviyo Academy courses, Klaviyo Community
Founded	2003	2012
Headquarters	Chicago, Illinois, United States	Boston, MA, United States
Employees	501–1,000	1,001–5,000
Funding	Series C · $360M raised	IPO
Best for	Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing	Ecommerce and direct-to-consumer brands that want email, SMS and customer data in one platform, from small businesses starting on the free plan to large enterprises.