Matomo vs Mixpanel

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Matomo is the stronger AI pick in Web Analytics: it has a visibility score of 38.1 versus 29.8 for Mixpanel, and ranks ahead in 67% of the answers that name both.

Choose Matomo if…

You want the brand AI engines rank higher (38.1 vs 29.8)
You need ISO 27001:2022 coverage
Privacy-focused, open-source analytics
Free self-hosted version with full data ownership

Choose Mixpanel if…

AI answers describe it more positively (51% vs 39% positive)
You need SOC 2 Type II or ISO 27001 or ISO 27701 coverage
You prefer a larger, established vendor (201–500 employees)
Fast setup and clean, intuitive interface

AI visibility side by side

Latest weekly run · Nov 2

Metric	Matomo	Mixpanel
Visibility score	38.1%	29.8%
Change vs last week	New	New
Rank in Web Analytics	#2	#5
Share of voice	9.5%	8.6%
Mentions this run	49	42
Positive in AI answers	39%	51%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Matomo 0pp · Mixpanel 0pp over 0 weekly runs.

Engine by engine

Matomo leads on 2 of 3 engines

ChatGPT

53.5%

26.9%

AI Mode

21.9%

39.6%

Perplexity

39.1%

23%

MatomoMixpanel

Head to head in AI answers

24 engine answers name both brands

16Matomo ranked higher

8Mixpanel ranked higher

Prompt	Engine	Matomo	Mixpanel
How do I choose a web analytics tool for a mid-market team?	ChatGPT	#3	#4
How do I choose a web analytics tool for a mid-market team?	Perplexity	#2	#4
What is the difference between a web analytics tool and Product Analytics?	ChatGPT	#3	#6
How long does it take to roll out a web analytics tool?	ChatGPT	#3	#4
What are the best Web Analytics tools in 2026?	ChatGPT	#2	#5
What are the best Web Analytics tools in 2026?	Perplexity	#3	#5
Top web analytics tool options for B2B SaaS companies	ChatGPT	#6	#3
Top web analytics tool options for B2B SaaS companies	Perplexity	#6	#2
Best web analytics tool for startups	AI Mode	#7	#2
Best web analytics tool for startups	Perplexity	#6	#5
Best web analytics tool for enterprise	ChatGPT	#3	#6
Compare the leading Web Analytics platforms	ChatGPT	#6	#3

Features, pricing & fit

Dimension	Matomo	Mixpanel
Pricing model	—	Usage-based
Entry price	—	Contact sales
Free plan	—	Yes
Deployment	Cloud or on-premise	Cloud
Integrations	100+	—
Compliance	ISO 27001:2022	SOC 2 Type II, ISO 27001, ISO 27701
Support	Forum support, Email support, Chat support, Dedicated Customer Success	Docs and tutorials, Community, Dedicated success team on Enterprise
Founded	2007	2009
Headquarters	Wellington, New Zealand	San Francisco, CA
Employees	51–200	201–500
Funding	Seed	Series C · $277M raised
Best for	Organisations that need accurate, GDPR-compliant analytics and full control of their data	Product, growth, and data teams who want to answer questions about user behavior without writing SQL or waiting on engineering