MatomoPrivacy-first analytics you can trust
vs
Parse.lyOwn your audience. Own your future.
Comparison · Web Analytics · weekly run Nov 2
Matomo vs Parse.ly
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Matomo is the stronger AI pick in Web Analytics: it has a visibility score of 38.1 versus 0 for Parse.ly.
Choose Matomo if…
- You want the brand AI engines rank higher (38.1 vs 0)
- You need ISO 27001:2022 coverage
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
Choose Parse.ly if…
- You need SOC 2 or ISO 27001 or GDPR or CCPA coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Matomo | Parse.ly |
|---|---|---|
| Visibility score | 38.1% | 0% |
| Change vs last week | New | New |
| Rank in Web Analytics | #2 | #42 |
| Share of voice | 9.5% | 0% |
| Mentions this run | 49 | 0 |
| Positive in AI answers | 39% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Matomo 0pp · Parse.ly 0pp over 0 weekly runs.
Engine by engine
Matomo leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
MatomoParse.ly
Head to head in AI answers
0 engine answers name both brands
0Matomo ranked higher
0Parse.ly ranked higher
Features, pricing & fit
| Dimension | Matomo | Parse.ly |
|---|---|---|
| Deployment | Cloud or on-premise | Cloud-based |
| Integrations | 100+ | — |
| Compliance | ISO 27001:2022 | SOC 2, ISO 27001, GDPR, CCPA |
| Support | Forum support, Email support, Chat support, Dedicated Customer Success | — |
| Founded | 2007 | 2009 |
| Headquarters | Wellington, New Zealand | San Francisco |
| Employees | 51–200 | 1,001–5,000 |
| Funding | Seed | Series A · $13M raised |
| Best for | Organisations that need accurate, GDPR-compliant analytics and full control of their data | Newsrooms, publishers and marketing teams that want to understand content performance and build reader loyalty. |
Pros and cons
Themes from the AI answers that mention each brand
Matomo
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
- Strong alternative to Google Analytics
- Suited to strict regulatory and enterprise requirements
- Free trial available
Parse.ly
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Matomo vs Parse.ly”, https://slateindex.ai/compare/matomo-vs-parse-ly, data of Nov 2, 2026. Licence: CC BY 4.0.