Matomo vs SE Ranking
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Matomo is the stronger AI pick in Web Analytics: it has a visibility score of 38.1 versus 0.7 for SE Ranking, and ranks ahead in 100% of the answers that name both.
Choose Matomo if…
- You want the brand AI engines rank higher (38.1 vs 0.7)
- You need ISO 27001:2022 coverage
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
Choose SE Ranking if…
- AI answers describe it more positively (66% vs 39% positive)
- You prefer a larger, established vendor (201–500 employees)
- Strong value for agencies and mid-market teams
- Full-stack suite with rank tracking, audits and competitor analysis
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Matomo | SE Ranking |
|---|---|---|
| Visibility score | 38.1% | 0.7% |
| Change vs last week | New | New |
| Rank in Web Analytics | #2 | #35 |
| Share of voice | 9.5% | 0.2% |
| Mentions this run | 49 | 1 |
| Positive in AI answers | 39% | 66% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Matomo 0pp · SE Ranking 0pp over 0 weekly runs.
Engine by engine
Matomo leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Matomo | SE Ranking |
|---|---|---|---|
| Which Web Analytics tools offer annual discounts? | Perplexity | #3 | #4 |
Features, pricing & fit
| Dimension | Matomo | SE Ranking |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | $129 / mo |
| Free plan | — | No · 14-day trial |
| Deployment | Cloud or on-premise | Cloud-based |
| Integrations | 100+ | — |
| Compliance | ISO 27001:2022 | — |
| Support | Forum support, Email support, Chat support, Dedicated Customer Success | Help Center and Academy resources, Chat and email support, Customer Success support on higher-tier plans, Personalized onboarding on Growth plan |
| Founded | 2007 | — |
| Headquarters | Wellington, New Zealand | — |
| Employees | 51–200 | 201–500 |
| Funding | Seed | Growth/VC (lead: Digital Future) |
| Best for | Organisations that need accurate, GDPR-compliant analytics and full control of their data | Agencies and in-house SEO teams |
Plans side by side
Matomo
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Matomo
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
- Strong alternative to Google Analytics
- Suited to strict regulatory and enterprise requirements
- Free trial available
SE Ranking
- Strong value for agencies and mid-market teams
- Full-stack suite with rank tracking, audits and competitor analysis
- Transparent, published pricing
- Discounts and 14-day free trial
- Strong user ratings and reviews
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Matomo vs SE Ranking”, https://slateindex.ai/compare/matomo-vs-se-ranking, data of Nov 2, 2026. Licence: CC BY 4.0.