Matomo vs Similarweb
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Matomo is the stronger AI pick in Web Analytics: it has a visibility score of 38.1 versus 7.2 for Similarweb, and ranks ahead in 100% of the answers that name both.
Choose Matomo if…
- You want the brand AI engines rank higher (38.1 vs 7.2)
- AI answers describe it more positively (39% vs 0% positive)
- You need ISO 27001:2022 coverage
- Privacy-focused, open-source analytics
Choose Similarweb if…
- You need ISO/IEC 27001:2022 or SOC 2 Type 2 or SOC 3 coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
- competitive web traffic analysis and market intelligence
- cross-domain traffic sourcing and market share benchmarking
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Matomo | Similarweb |
|---|---|---|
| Visibility score | 38.1% | 7.2% |
| Change vs last week | New | New |
| Rank in Web Analytics | #2 | #12 |
| Share of voice | 9.5% | 2.5% |
| Mentions this run | 49 | 13 |
| Positive in AI answers | 39% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Matomo 0pp · Similarweb 0pp over 0 weekly runs.
Engine by engine
Matomo leads on 3 of 3 engines
Head to head in AI answers
9 engine answers name both brands
| Prompt | Engine | Matomo | Similarweb |
|---|---|---|---|
| How do I choose a web analytics tool for a mid-market team? | Perplexity | #2 | #9 |
| What features matter most in a web analytics tool? | ChatGPT | #1 | #2 |
| What are the best Web Analytics tools in 2026? | Perplexity | #3 | #11 |
| Compare the leading Web Analytics platforms | Perplexity | #3 | #12 |
| Which web analytics tool offers a free trial? | Perplexity | #3 | #4 |
| Which Web Analytics tools offer annual discounts? | Perplexity | #3 | #11 |
| Official website of the top web analytics tool vendors | AI Mode | #6 | #7 |
| Official website of the top web analytics tool vendors | Perplexity | #3 | #14 |
| Who makes the most used web analytics tool? | Perplexity | #3 | #4 |
Features, pricing & fit
| Dimension | Matomo | Similarweb |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | Contact sales |
| Free plan | — | No |
| Deployment | Cloud or on-premise | — |
| Integrations | 100+ | — |
| Compliance | ISO 27001:2022 | ISO/IEC 27001:2022, SOC 2 Type 2, SOC 3 |
| Support | Forum support, Email support, Chat support, Dedicated Customer Success | Email support (support@similarweb.com), Dedicated enterprise support, Sales chat |
| Founded | 2007 | 2009 |
| Headquarters | Wellington, New Zealand | New York, NY, United States |
| Employees | 51–200 | 1,001–5,000 |
| Funding | Seed | IPO (NYSE) · $240M raised |
| Best for | Organisations that need accurate, GDPR-compliant analytics and full control of their data | Marketers, researchers, and SEO and PPC teams |
Plans side by side
Matomo
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Matomo
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
- Strong alternative to Google Analytics
- Suited to strict regulatory and enterprise requirements
- Free trial available
Similarweb
- competitive web traffic analysis and market intelligence
- cross-domain traffic sourcing and market share benchmarking
- competitor benchmarking and market research
- free trial and limited free version
- not suited to precise first-party conversion measurement
- ranked behind Google Analytics and Amplitude in one comparison
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Matomo vs Similarweb”, https://slateindex.ai/compare/matomo-vs-similarweb, data of Nov 2, 2026. Licence: CC BY 4.0.