Matomo vs Smartlook
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Matomo is the stronger AI pick in Web Analytics: it has a visibility score of 38.1 versus 0.3 for Smartlook, and ranks ahead in 100% of the answers that name both.
Choose Matomo if…
- You want the brand AI engines rank higher (38.1 vs 0.3)
- AI answers describe it more positively (39% vs 0% positive)
- You need ISO 27001:2022 coverage
- Privacy-focused, open-source analytics
Choose Smartlook if…
No clear advantage in the published data.
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Matomo | Smartlook |
|---|---|---|
| Visibility score | 38.1% | 0.3% |
| Change vs last week | New | New |
| Rank in Web Analytics | #2 | #39 |
| Share of voice | 9.5% | 0.2% |
| Mentions this run | 49 | 1 |
| Positive in AI answers | 39% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Matomo 0pp · Smartlook 0pp over 0 weekly runs.
Engine by engine
Matomo leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Matomo | Smartlook |
|---|---|---|---|
| Official website of the top web analytics tool vendors | ChatGPT | #1 | #20 |
Features, pricing & fit
| Dimension | Matomo | Smartlook |
|---|---|---|
| Deployment | Cloud or on-premise | Cloud |
| Integrations | 100+ | — |
| Compliance | ISO 27001:2022 | — |
| Support | Forum support, Email support, Chat support, Dedicated Customer Success | Online support until the Last Day of Support, Dedicated Account Manager, Email support@smartlook.com, Self-support documentation |
| Founded | 2007 | — |
| Headquarters | Wellington, New Zealand | — |
| Employees | 51–200 | — |
| Funding | Seed | Series A · $4M raised |
| Best for | Organisations that need accurate, GDPR-compliant analytics and full control of their data | Teams that need to understand why users act as they do on websites and mobile apps, including enterprises with multiple teams. |
Pros and cons
Themes from the AI answers that mention each brand
Matomo
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
- Strong alternative to Google Analytics
- Suited to strict regulatory and enterprise requirements
- Free trial available
Smartlook
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Matomo vs Smartlook”, https://slateindex.ai/compare/matomo-vs-smartlook, data of Nov 2, 2026. Licence: CC BY 4.0.