MatomoPrivacy-first analytics you can trust
vs
ZohoCloud software suite for businesses
Comparison · Web Analytics · weekly run Nov 2
Matomo vs Zoho
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Matomo is the stronger AI pick in Web Analytics: it has a visibility score of 38.1 versus 2.8 for Zoho, and ranks ahead in 50% of the answers that name both.
Choose Matomo if…
- You want the brand AI engines rank higher (38.1 vs 2.8)
- You need ISO 27001:2022 coverage
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
Choose Zoho if…
- AI answers describe it more positively (50% vs 39% positive)
- You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 or SOC 2 Type II coverage
- You prefer a larger, established vendor (5,000+ employees)
- Strong value for money and low cost
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Matomo | Zoho |
|---|---|---|
| Visibility score | 38.1% | 2.8% |
| Change vs last week | New | New |
| Rank in Web Analytics | #2 | #21 |
| Share of voice | 9.5% | 0.5% |
| Mentions this run | 49 | 3 |
| Positive in AI answers | 39% | 50% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Matomo 0pp · Zoho 0pp over 0 weekly runs.
Engine by engine
Matomo leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
MatomoZoho
Head to head in AI answers
2 engine answers name both brands
1Matomo ranked higher
1Zoho ranked higher
| Prompt | Engine | Matomo | Zoho |
|---|---|---|---|
| Which web analytics tool offers a free trial? | ChatGPT | #1 | #2 |
| Which web analytics tool offers a free trial? | Perplexity | #3 | #1 |
Features, pricing & fit
| Dimension | Matomo | Zoho |
|---|---|---|
| Deployment | Cloud or on-premise | Cloud (SaaS) |
| Integrations | 100+ | — |
| Compliance | ISO 27001:2022 | ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, SOC 2 Type II |
| Support | Forum support, Email support, Chat support, Dedicated Customer Success | — |
| Founded | 2007 | 1996 |
| Headquarters | Wellington, New Zealand | Chennai, Tamil Nadu, India |
| Employees | 51–200 | 5,000+ |
| Funding | Seed | Bootstrapped |
| Best for | Organisations that need accurate, GDPR-compliant analytics and full control of their data | Businesses of all sizes, from startups to enterprises, wanting one suite for sales, support, finance and HR |
Pros and cons
Themes from the AI answers that mention each brand
Matomo
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
- Strong alternative to Google Analytics
- Suited to strict regulatory and enterprise requirements
- Free trial available
Zoho
- Strong value for money and low cost
- Free tier for small teams
- Broad functionality and integrated app ecosystem
- Good customization options
- Scales well as businesses grow
- Less premium user experience
- Pricing varies dramatically across products
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Matomo vs Zoho”, https://slateindex.ai/compare/matomo-vs-zoho, data of Nov 2, 2026. Licence: CC BY 4.0.