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SlateIndex
MetricoolSave time scheduling, analyzing, and managing your social media and ad content.
vs
OktopostThe AI-led B2B social media management platform. Social that's B2B to the core.
Comparison · Social Media Management · weekly run Nov 2

Metricool vs Oktopost

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Metricool is the stronger AI pick in Social Media Management: it has a visibility score of 22 versus 3.7 for Oktopost, and ranks ahead in 0% of the answers that name both.

Choose Metricool if…

  • You want the brand AI engines rank higher (22 vs 3.7)
  • You want a free plan to start
  • Flat tiers pricing suits your budget better than per seat
  • robust social media analytics and reporting

Choose Oktopost if…

  • AI answers describe it more positively (100% vs 65% positive)
  • You need ISO/IEC 27001 or SOC 2 Type II or GDPR or UK GDPR or CSA STAR coverage
  • Per seat pricing suits your budget better than flat tiers
  • Specialized focus on B2B social media management

AI visibility side by side

Latest weekly run · Nov 2

Metric Metricool Oktopost
Visibility score22%3.7%
Change vs last weekNewNew
Rank in Social Media Management#4#22
Share of voice5.3%0.9%
Mentions this run315
Positive in AI answers65%100%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

0%25%50%75%100%Nov 2Metricool 22%

Metricool 0pp · Oktopost 0pp over 0 weekly runs.

Engine by engine

Metricool leads on 3 of 3 engines

ChatGPT
31.7%
5%
AI Mode
12.8%
1.3%
Perplexity
21.5%
4.8%
MetricoolOktopost

Head to head in AI answers

2 engine answers name both brands

0Metricool ranked higher
2Oktopost ranked higher

Features, pricing & fit

DimensionMetricoolOktopost
Pricing modelFlat tiersPer seat
Entry priceFree; paid from $20 / moContact sales
Free planYesNo
DeploymentWeb dashboard with iOS and Android appsMulti-tenant SaaS hosted on Amazon Web Services, with US (us-east-1) and EU (eu-central-1) data centers.
Compliance—ISO/IEC 27001, SOC 2 Type II, GDPR, UK GDPR, CSA STAR
SupportHelp Center, In-app chat—
Founded20142013
HeadquartersMadrid, SpainRamat Gan, Israel
Employees—51–200
FundingSeries A with Axon Partners Group as investorVenture · $21M raised
Best forSocial media managers, agencies and teams that manage several brands or client accountsRevenue-driven B2B marketing teams in enterprise and mid-market organizations. It is not built for SMBs, creators, or consumer brands.

Plans side by side

Metricool

Free$0month
Starter$20month (billed annually, up to 5 brands)
Advanced$53month (billed annually, up to 15 brands)
CustomCustomcontact sales
Metricool pricing

Oktopost

ProfessionalCustomyear, quote-based
AdvancedCustomyear, quote-based
Oktopost pricing

Pros and cons

Themes from the AI answers that mention each brand

Metricool

  • robust social media analytics and reporting
  • deep data analytics and ad performance tracking
  • good value and affordable pricing
  • reliable free tier
  • clear, transparent pricing

    Oktopost

    • Specialized focus on B2B social media management
    • Strong employee advocacy capabilities
    • Lead-generation attribution and buyer-journey tracking
    • Best overall choice for B2B

      Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

      Cite as: SlateIndex, “Metricool vs Oktopost”, https://slateindex.ai/compare/metricool-vs-oktopost, data of Nov 2, 2026. Licence: CC BY 4.0.