MetricoolSave time scheduling, analyzing, and managing your social media and ad content.
vs
OktopostThe AI-led B2B social media management platform. Social that's B2B to the core.
Comparison · Social Media Management · weekly run Nov 2
Metricool vs Oktopost
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Metricool is the stronger AI pick in Social Media Management: it has a visibility score of 22 versus 3.7 for Oktopost, and ranks ahead in 0% of the answers that name both.
Choose Metricool if…
- You want the brand AI engines rank higher (22 vs 3.7)
- You want a free plan to start
- Flat tiers pricing suits your budget better than per seat
- robust social media analytics and reporting
Choose Oktopost if…
- AI answers describe it more positively (100% vs 65% positive)
- You need ISO/IEC 27001 or SOC 2 Type II or GDPR or UK GDPR or CSA STAR coverage
- Per seat pricing suits your budget better than flat tiers
- Specialized focus on B2B social media management
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Metricool | Oktopost |
|---|---|---|
| Visibility score | 22% | 3.7% |
| Change vs last week | New | New |
| Rank in Social Media Management | #4 | #22 |
| Share of voice | 5.3% | 0.9% |
| Mentions this run | 31 | 5 |
| Positive in AI answers | 65% | 100% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Metricool 0pp · Oktopost 0pp over 0 weekly runs.
Engine by engine
Metricool leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
MetricoolOktopost
Head to head in AI answers
2 engine answers name both brands
0Metricool ranked higher
2Oktopost ranked higher
| Prompt | Engine | Metricool | Oktopost |
|---|---|---|---|
| Top social media management tool options for B2B SaaS companies | ChatGPT | #8 | #1 |
| Top social media management tool options for B2B SaaS companies | Perplexity | #8 | #1 |
Features, pricing & fit
| Dimension | Metricool | Oktopost |
|---|---|---|
| Pricing model | Flat tiers | Per seat |
| Entry price | Free; paid from $20 / mo | Contact sales |
| Free plan | Yes | No |
| Deployment | Web dashboard with iOS and Android apps | Multi-tenant SaaS hosted on Amazon Web Services, with US (us-east-1) and EU (eu-central-1) data centers. |
| Compliance | — | ISO/IEC 27001, SOC 2 Type II, GDPR, UK GDPR, CSA STAR |
| Support | Help Center, In-app chat | — |
| Founded | 2014 | 2013 |
| Headquarters | Madrid, Spain | Ramat Gan, Israel |
| Employees | — | 51–200 |
| Funding | Series A with Axon Partners Group as investor | Venture · $21M raised |
| Best for | Social media managers, agencies and teams that manage several brands or client accounts | Revenue-driven B2B marketing teams in enterprise and mid-market organizations. It is not built for SMBs, creators, or consumer brands. |
Plans side by side
Metricool
Free$0month
Starter$20month (billed annually, up to 5 brands)
Advanced$53month (billed annually, up to 15 brands)
CustomCustomcontact sales
Pros and cons
Themes from the AI answers that mention each brand
Metricool
- robust social media analytics and reporting
- deep data analytics and ad performance tracking
- good value and affordable pricing
- reliable free tier
- clear, transparent pricing
Oktopost
- Specialized focus on B2B social media management
- Strong employee advocacy capabilities
- Lead-generation attribution and buyer-journey tracking
- Best overall choice for B2B
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Metricool vs Oktopost”, https://slateindex.ai/compare/metricool-vs-oktopost, data of Nov 2, 2026. Licence: CC BY 4.0.