MetricoolSave time scheduling, analyzing, and managing your social media and ad content.
vs
SemrushThe unified SEO and AI search solution
Comparison · Social Media Management · weekly run Nov 2
Metricool vs Semrush
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Metricool is the stronger AI pick in Social Media Management: it has a visibility score of 22 versus 0.4 for Semrush.
Choose Metricool if…
- You want the brand AI engines rank higher (22 vs 0.4)
- You want a lower entry price ($20 vs $139)
- AI answers describe it more positively (65% vs 49% positive)
- robust social media analytics and reporting
Choose Semrush if…
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
- Strongest overall all-in-one SEO choice for most businesses
- Good value with discounts on annual billing and free trial
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Metricool | Semrush |
|---|---|---|
| Visibility score | 22% | 0.4% |
| Change vs last week | New | New |
| Rank in Social Media Management | #4 | #37 |
| Share of voice | 5.3% | 0.2% |
| Mentions this run | 31 | 1 |
| Positive in AI answers | 65% | 49% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Metricool 0pp · Semrush 0pp over 0 weekly runs.
Engine by engine
Metricool leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
MetricoolSemrush
Head to head in AI answers
0 engine answers name both brands
0Metricool ranked higher
0Semrush ranked higher
Features, pricing & fit
| Dimension | Metricool | Semrush |
|---|---|---|
| Pricing model | Flat tiers | Flat tiers |
| Entry price | Free; paid from $20 / mo | Free; paid from $139 / mo |
| Free plan | Yes | Yes |
| Deployment | Web dashboard with iOS and Android apps | — |
| Support | Help Center, In-app chat | Help Center and Basic Onboarding, Enterprise SLA and 24/7 support, Dedicated account manager |
| Founded | 2014 | 2008 |
| Headquarters | Madrid, Spain | Boston, MA |
| Employees | — | 1,001–5,000 |
| Funding | Series A with Axon Partners Group as investor | IPO |
| Best for | Social media managers, agencies and teams that manage several brands or client accounts | Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams. |
Plans side by side
Metricool
Free$0month
Starter$20month (billed annually, up to 5 brands)
Advanced$53month (billed annually, up to 15 brands)
CustomCustomcontact sales
Semrush
Free$0month
SEO$139month
Starter SEO + AI Search$199month
Pro+ SEO + AI Search$299month
Advanced SEO + AI SearchCustomcustom
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
Metricool
- robust social media analytics and reporting
- deep data analytics and ad performance tracking
- good value and affordable pricing
- reliable free tier
- clear, transparent pricing
Semrush
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
- Strongest overall all-in-one SEO choice for most businesses
- Good value with discounts on annual billing and free trial
- Useful AI search visibility and rank tracking
- Pricing is high, with enterprise-style suites costing around $100 or more per month
- Less comprehensive than Ahrefs for backlinks in some comparisons
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Metricool vs Semrush”, https://slateindex.ai/compare/metricool-vs-semrush, data of Nov 2, 2026. Licence: CC BY 4.0.