Microsoft Clarity vs Semrush
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Microsoft Clarity is the stronger AI pick in Web Analytics: it has a visibility score of 14 versus 2.4 for Semrush, and ranks ahead in 100% of the answers that name both.
Choose Microsoft Clarity if…
- You want the brand AI engines rank higher (14 vs 2.4)
- You prefer a larger, established vendor (5,000+ employees)
- Free with no traffic limits
- Useful heatmaps and session recordings
Choose Semrush if…
- AI answers describe it more positively (49% vs 34% positive)
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
- Strongest overall all-in-one SEO choice for most businesses
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Microsoft Clarity | Semrush |
|---|---|---|
| Visibility score | 14% | 2.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #9 | #24 |
| Share of voice | 4.4% | 0.8% |
| Mentions this run | 24 | 4 |
| Positive in AI answers | 34% | 49% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Microsoft Clarity 0pp · Semrush 0pp over 0 weekly runs.
Engine by engine
Microsoft Clarity leads on 3 of 3 engines
Head to head in AI answers
2 engine answers name both brands
| Prompt | Engine | Microsoft Clarity | Semrush |
|---|---|---|---|
| What are the best Web Analytics tools in 2026? | Perplexity | #7 | #17 |
| Official website of the top web analytics tool vendors | Perplexity | #6 | #15 |
Features, pricing & fit
| Dimension | Microsoft Clarity | Semrush |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | Free; paid from $139 / mo |
| Free plan | — | Yes |
| Deployment | Installs through a script on the website or through Google Tag Manager. | — |
| Support | — | Help Center and Basic Onboarding, Enterprise SLA and 24/7 support, Dedicated account manager |
| Founded | 2020 | 2008 |
| Headquarters | Redmond, Washington, USA | Boston, MA |
| Employees | 5,000+ | 1,001–5,000 |
| Funding | — | IPO |
| Best for | — | Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams. |
Plans side by side
Microsoft Clarity
Pricing not available.
Semrush
Pros and cons
Themes from the AI answers that mention each brand
Microsoft Clarity
- Free with no traffic limits
- Useful heatmaps and session recordings
- Visual insight into how visitors actually use a site
- Not a full product analytics platform
Semrush
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
- Strongest overall all-in-one SEO choice for most businesses
- Good value with discounts on annual billing and free trial
- Useful AI search visibility and rank tracking
- Pricing is high, with enterprise-style suites costing around $100 or more per month
- Less comprehensive than Ahrefs for backlinks in some comparisons
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Microsoft Clarity vs Semrush”, https://slateindex.ai/compare/microsoft-clarity-vs-semrush, data of Nov 2, 2026. Licence: CC BY 4.0.