Moz Pro alternatives: top competitors compared
Named alongside Moz Pro
SemrushBest forFreelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams.97% of Moz Pro answersAhrefsBest forFreelance SEOs, marketing consultants, and lean in-house marketing teams, from small businesses to Fortune 500 teams.92% of Moz Pro answersSE RankingBest forAgencies and in-house SEO teams57% of Moz Pro answersGoogle Search Console54% of Moz Pro answers
Data from SlateIndex weekly runs
Moz Pro has a visibility score of 25.9 in SEO Tools, #5 of 58. AI answers that name Moz Pro most often also name these 4.
Quick reference
| Alternative | Best for | Starting price | Visibility | Key differentiator |
|---|---|---|---|---|
| Semrush | Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams. | Free; paid from $139 / mo | 64.3% | Built on what the vendor calls the world's most powerful traffic, visibility and market dataset, with 29 billion keywords and 43 trillion backlinks. |
| Ahrefs | Freelance SEOs, marketing consultants, and lean in-house marketing teams, from small businesses to Fortune 500 teams. | Free; paid from $29 / mo | 56% | It is the only AI marketing platform built on Ahrefs' proprietary web index. |
| SE Ranking | Agencies and in-house SEO teams | $129 / mo | 27.6% | A large proprietary dataset: 5.5B keyword database, 2.2B domain profiles and 188 country databases, as stated by the vendor. |
| Google Search Console | — | — | 47.3% | — |
Alternative 1
Semrush vs Moz Pro →Semrush
Semrush suits freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams..
Quick facts
- Free; paid from $139 / mo · flat tiers
- Free plan available
- 64.3% visibility score · #1 in SEO Tools
Key features
- Semrush One — Unified SEO and AI search platform that bundles SEO and AI visibility tools.
- SEO Toolkit — Keyword research, backlink analysis, rank tracking and technical site audits.
- AI Visibility — Tracks prompt-level brand visibility in AI answers and AI market share against competitors.
- Traffic and Market — Traffic analysis for any website, market trends and competitor benchmarking.
Semrush vs Moz Pro
| Dimension | Semrush | Moz Pro |
|---|---|---|
| Visibility score | 64.3% | 25.9% |
| Pricing model | Flat tiers | Flat tiers |
| Entry price | Free; paid from $139 / mo | Free; paid from $49 / mo |
| Free plan | Yes | Yes |
| Trial | Free plan available | Free plan available |
Pros
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
- Strongest overall all-in-one SEO choice for most businesses
- Good value with discounts on annual billing and free trial
- Useful AI search visibility and rank tracking
Cons
- Pricing is high, with enterprise-style suites costing around $100 or more per month
- Less comprehensive than Ahrefs for backlinks in some comparisons
Alternative 2
Ahrefs vs Moz Pro →Ahrefs
Ahrefs suits freelance SEOs, marketing consultants, and lean in-house marketing teams, from small businesses to Fortune 500 teams..
Quick facts
- Free; paid from $29 / mo · flat tiers
- Free plan available
- 56% visibility score · #2 in SEO Tools
Key features
- Site Explorer — Backlink and organic traffic research for any domain.
- Keywords Explorer — Keyword research and search intent data.
- Site Audit — Website health checks and technical SEO issue detection.
- Rank Tracker — Tracks keyword rankings in search results.
Ahrefs vs Moz Pro
| Dimension | Ahrefs | Moz Pro |
|---|---|---|
| Visibility score | 56% | 25.9% |
| Pricing model | Flat tiers | Flat tiers |
| Entry price | Free; paid from $29 / mo | Free; paid from $49 / mo |
| Free plan | Yes | Yes |
| Trial | Free plan available | Free plan available |
Pros
- Strong backlink analysis and index
- Strong competitor research
- Honest, transparent pricing
- Deep technical site audits
- Free Webmaster Tools tier for verified site owners
Cons
- High monthly cost, especially for smaller budgets
- Seat-based pricing needs careful evaluation against team size
Alternative 3
SE Ranking vs Moz Pro →SE Ranking
SE Ranking suits agencies and in-house SEO teams.
Quick facts
- $129 / mo · flat tiers
- 14-day free trial
- 27.6% visibility score · #4 in SEO Tools
Key features
- SE Ranking — SEO platform for keyword research, rank tracking, website audits, backlink research and performance reporting.
- SE Visible — Tracks brand mentions, sentiment and share of voice across AI search engines.
- Planable — Social media management platform for planning, collaboration, publishing and analytics.
- SE Ranking API — Programmatic access to SEO and GEO data, with MCP access for AI assistants.
SE Ranking vs Moz Pro
| Dimension | SE Ranking | Moz Pro |
|---|---|---|
| Visibility score | 27.6% | 25.9% |
| Pricing model | Flat tiers | Flat tiers |
| Entry price | $129 / mo | Free; paid from $49 / mo |
| Free plan | No | Yes |
| Trial | 14-day free trial | Free plan available |
Pros
- Strong value for agencies and mid-market teams
- Full-stack suite with rank tracking, audits and competitor analysis
- Transparent, published pricing
- Discounts and 14-day free trial
- Strong user ratings and reviews
Cons
Google Search Console is ranked #3 in SEO Tools.
Quick facts
- Pricing not available
- 47.3% visibility score · #3 in SEO Tools
Key features
- Google Search Console — Free web-based service for site owners to monitor and troubleshoot their presence in Google Search results, with performance, URL inspection, indexing, and Core Web Vitals reporting.
Google Search Console vs Moz Pro
| Dimension | Google Search Console | Moz Pro |
|---|---|---|
| Visibility score | 47.3% | 25.9% |
| Pricing model | — | Flat tiers |
| Entry price | — | Free; paid from $49 / mo |
| Free plan | — | Yes |
| Trial | — | Free plan available |
Pros
- Free first-party search data
- Essential foundation for indexing and performance diagnostics
- Strong integration with Google Analytics and Google Ads
- Tracks queries, impressions, clicks, and rankings
- Widely used and highly rated
Cons
- Does not show total website traffic
- Not directly comparable to paid SEO suites
How to choose
Match the pricing model to your cost driver: headcount, usage or features.
| Platform | Pricing model | Starting price |
|---|---|---|
| Moz Pro | Flat tiers | Free; paid from $49 / mo |
| Semrush | Flat tiers | Free; paid from $139 / mo |
| Ahrefs | Flat tiers | Free; paid from $29 / mo |
| SE Ranking | Flat tiers | $129 / mo |
| Google Search Console | — | — |
More alternatives
Ranked by how often AI answers name them alongside Moz Pro in the latest weekly run.