AhrefsMake your business discoverable, in search, AI, and beyond.
vs
Moz ProSimplify SEO, own AI search, and grow faster
Comparison · SEO Tools · weekly run Nov 2
Ahrefs vs Moz Pro
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Ahrefs is the stronger AI pick in SEO Tools: it has a visibility score of 56 versus 25.9 for Moz Pro, and ranks ahead in 85% of the answers that name both.
Choose Ahrefs if…
- You want the brand AI engines rank higher (56 vs 25.9)
- You want a lower entry price ($29 vs $49)
- AI answers describe it more positively (49% vs 31% positive)
- You need ISO 27001 coverage
Choose Moz Pro if…
- structured educational resources
- industry-standard metrics like Domain Authority
- 30-day free trial, one of the longest
- cost-effective, user-friendly alternative for foundational tracking and local SEO
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Ahrefs | Moz Pro |
|---|---|---|
| Visibility score | 56% | 25.9% |
| Change vs last week | New | New |
| Rank in SEO Tools | #2 | #5 |
| Share of voice | 12% | 6.8% |
| Mentions this run | 61 | 35 |
| Positive in AI answers | 49% | 31% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Ahrefs 0pp · Moz Pro 0pp over 0 weekly runs.
Engine by engine
Ahrefs leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
AhrefsMoz Pro
Head to head in AI answers
34 engine answers name both brands
29Ahrefs ranked higher
5Moz Pro ranked higher
| Prompt | Engine | Ahrefs | Moz Pro |
|---|---|---|---|
| What is an SEO tool and when does a company need one? | ChatGPT | #2 | #5 |
| How do I choose an SEO tool for a mid-market team? | AI Mode | #6 | #7 |
| What features matter most in an SEO tool? | ChatGPT | #3 | #5 |
| How do companies improve search rankings without a dedicated tool? | AI Mode | #1 | #3 |
| What is the difference between an SEO tool and Marketing Automation? | ChatGPT | #2 | #3 |
| What is the difference between an SEO tool and Marketing Automation? | AI Mode | #1 | #3 |
| How long does it take to roll out an SEO tool? | ChatGPT | #4 | #5 |
| What should an SEO tool integrate with? | ChatGPT | #4 | #6 |
| What are the best SEO Tools tools in 2026? | ChatGPT | #3 | #7 |
| What are the best SEO Tools tools in 2026? | Perplexity | #3 | #8 |
| Which SEO tool has the best reviews? | ChatGPT | #3 | #5 |
| Compare the leading SEO Tools platforms | ChatGPT | #2 | #4 |
Features, pricing & fit
| Dimension | Ahrefs | Moz Pro |
|---|---|---|
| Pricing model | Flat tiers | Flat tiers |
| Entry price | Free; paid from $29 / mo | Free; paid from $49 / mo |
| Free plan | Yes | Yes |
| Deployment | SaaS | Cloud-based software as a service |
| Compliance | ISO 27001 | — |
| Support | Customer support five days a week, Academy courses and certification, Webinars and AMAs, YouTube tutorials | 24-hour online support, Help Hub, Moz Q&A forum, 1-on-1 walkthrough |
| Founded | 2010 | — |
| Headquarters | Singapore | — |
| Employees | 51–200 | — |
| Funding | Bootstrapped | Series C · $29M raised |
| Best for | Freelance SEOs, marketing consultants, and lean in-house marketing teams, from small businesses to Fortune 500 teams. | SEO professionals, agencies, in-house marketing teams and individual consultants who want SEO and AI search tracking in one toolkit |
Plans side by side
Ahrefs
Ahrefs Free$0month
Starter$29month
Lite$129month
Standard$249month
Advanced$449month
Enterprise$1,499month, annual commitment required
Moz Pro
Starter$49month
Standard$99month
Medium$179month
Large$299month
EnterpriseCustomcontact sales
Pros and cons
Themes from the AI answers that mention each brand
Ahrefs
- Strong backlink analysis and index
- Strong competitor research
- Honest, transparent pricing
- Deep technical site audits
- Free Webmaster Tools tier for verified site owners
- High monthly cost, especially for smaller budgets
- Seat-based pricing needs careful evaluation against team size
Moz Pro
- structured educational resources
- industry-standard metrics like Domain Authority
- 30-day free trial, one of the longest
- cost-effective, user-friendly alternative for foundational tracking and local SEO
- simpler, lower-cost all-in-one platform good for beginners and small teams
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Ahrefs vs Moz Pro”, https://slateindex.ai/compare/ahrefs-vs-moz-pro, data of Nov 2, 2026. Licence: CC BY 4.0.